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New case study: Newspapers work for technology products

Newspapers Canada’s latest advertising case study demonstrates how Telus used to newspapers to highlight its Optik TV and HD channels. Consumers were convinced of...

Newspapers work for government ads

Newspapers Canada has launched a new case study demonstrating the effectiveness of the newspaper medium for government advertising. The Royal Canadian Mint’s newspaper campaign...

New case study: McDonalds

McDonalds brand ads featured different food products in an ongoing newspaper campaign. After seeing the ads, consumers’ perception improved dramatically on key communication elements...

Yogurt newspaper campaign shows how print can enhance TV advertising

Newspapers Canada highlights research from around the world to offer a global perspective on newspaper innovation. Our latest case study is from Jalna yogurt...

New case study shows newspaper advertising works for financial institutions

In order to showcase ING’s new branding in Canada, the company used newspapers to stand out. It wrapped the paper with its message including...

Latest advertising case study demonstrates the power of frequency

Mitsubishi wanted to launch a new, sleek electric car targeting a broad demographic. Newspapers were the perfect vehicle to provide the reach required. As...

Case study: Discover Saint John

In our latest advertising case study, Trampoline Branding highlights the success of its campaign for Discover Saint John. Newspaper ads (in print and online)...

New case study: Subaru

Subaru Forester was being re-introduced to Canadians. Its advertising creative would include a picture of a sumo wrestler to reinforce its Japanese positioning. As...

Case Study: Cineplex – Right Audience, Right Time

Newspapers are wonderful source for what to do locally. Movies, for instance, are released each Friday and newspapers are essential to promoting them by...

Case study: Newspapers help change public perception

For this advertiser, a newspaper campaign was chosen as it could achieve all their objectives. It allowed them to provide detailed information, reach specific...