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READERSHIP PROJECT ENTERS NEW PHASE

CCNA's ambitious readership research project, working under the name ComBase (Community Newspaper Database) enters a new phase as it prepares to hire a firm...

FIRST TRI-PARTITE RESEARCH MEETING SET FOR EARLY FEBRUARY

CCNA's Research Task Force will be hosting the first meeting of a tri-partite advisory body on Friday, Feb. 2 in Toronto as part of...

THOMPSON-LIGHTSTONE CHOSEN FOR READERSHIP RESEARCH PILOT STUDY

Thompson-Lightstone has been chosen as the supplier to conduct the five-market pilot study leading up to CanadaÔÇÖs largest and most complex readership study, ComBase. Thompson...

About the Study

ComBase measures newspapers of all types in more than 400 Canadian markets and offers unparalleled opportunities to analyze media behaviour in cities, towns and...