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Despite low level of trust, federal government favours social media advertising

On January 31, 2019 the federal government released the 2017/2018 Annual Report on Government of Canada Advertising Activities.  This report includes information on ad expenditures,...

News industry pivots to subscriptions in 2019

News industry leaders are doubling down on their focus on subscription services going into 2019, with half of the Editors-in-Chief, CEOs, Managing Directors, and Heads...

Encourage teen readership through engagement

It is no surprise that teens spend a more time with social media than newspapers.  News organizations need teens to buy-in and trust them...

What is “Readers per Copy” and how can you calculate it?

Readers per Copy (RPC) is calculated by dividing the total publication audience/readership (collected with a readership survey like Vividata or the previous ComBase survey) by...

Saskatchewan town and city councils pushing for less transparency

The issue of public notice is surfacing again in the province of Saskatchewan.  Some SK town and city councils are attempting to end the...

Social media inaccurate despite being popular U.S. news source

For the first time social media has beaten out print as an avenue for news consumption for adults in the United States, according to...

Legendary sports writer Jim Taylor dies

Celebrated B.C. sports writer Jim Taylor died earlier this week at the age of 82. A celebrated sports columnist throughout the province and across Canada...

Sports writer hangs up his skates (for now)

Paul “Bones” Svoboda, who for 27 years has covered sports for Belleville's The Intelligencer, has left the newsroom. "He's well thought-of in the community," said...

The Globe and Mail launches Canada’s first premium subscription cannabis news...

With unprecedented resources and the largest dedicated cannabis coverage team in the market, The Globe and Mail today launched Report on Business Cannabis Professional, a...

Playing around with newspapers to prove a point

Davidson, Saskatchewan is a small town situated a little more than 100 kilometers southeast of Saskatoon.  Although it only has about a thousands residents, it...