Tag: Digital / Online / Mobile
Bosch: Targeting the Affluent and Boomers
The Challenge: To reposition Bosch from a premium dishwasher company to an entire kitchen solution.
The Objective: To build an upscale kitchen, either to have...
Newspapers Work for Health and Personal Care
For health, Canadians look to newspapers. Newspapers Canada enlisted Totum Research to undertake a study with Canadians to understand their media habits. In particular,...
Newspapers Work for Clothing and Accessories
For clothing, Canadians look to newspapers. Newspapers Canada enlisted Totum Research to undertake a study with Canadians to understand their media habits. In particular,...
Augmented Reality Makes Newspaper Ads Come Alive
A number of Canadian newspapers are incorporating Augmented Reality (AR) technology into their print editions to bring advertising and editorial content to life. Using...
IBM: Print + Digital Drives to LinkedIN
The Challenge: Due to a lack of investment in information technology over the past 20 years, Canada was ranked 13th out of 16 countries...
Newspapers Work for Entertainment
For entertainment, Canadians look to newspapers. Newspapers Canada enlisted Totum Research to undertake a study with Canadians to understand their media habits. In particular,...
Newspapers Work for Home Appliances and Furniture
For home appliances and furniture, Canadians look to newspapers. Newspapers Canada enlisted Totum Research to undertake a study with Canadians to understand their media...
Ad Examples: Using Newspapers Strategically
This compelling video showcases a variety of examples of the power of Canadian newspaper advertisements. Each ad ran in Canada over the past year...
Workopolis: Print Drives Digital & Social
The Objective: Workopolis is Canada’s leading careers and employment website. It wanted to remind Canadians of all the benefits and resources available on Workopolis.com...
Newspapers Work Across Devices
86% of Canadian adults have read a newspaper in print, online, tablet, e-reader or mobile in the last week. More people read a newspaper...