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Media and Ad Engagement Research Summary: Newspapers are Engaging

Newspapers are engaging! Print newspapers are the most engaging medium both for editorial and advertising, beating out all others on 11 metrics. Intuitively this makes...

Newspapers Work for Travel

For travel, Canadians look to newspapers. Newspapers Canada enlisted Totum Research to undertake a study with Canadians to understand their media habits. In particular,...

Glossary of Newsmedia Terms

Download this handy glossary containing dozens of terms used in journalism and the media. To download: PC: Right-click on image. Then click on "Save Target As." MAC:...

Newspapers Work for Automotive

For automotive, Canadians look to newspapers. Newspapers Canada enlisted Totum Research to undertake a study with Canadians to understand their media habits. In particular,...

Newspaper Creative Advertising Brief

Use this fillable PDF form to record important details when planning an advertising campaign. To download: PC: Right-click on image. Then click on "Save Target As." MAC:...

Newspapers Work for Everything Homes

For homes, Canadians look to newspapers. Newspapers Canada enlisted Totum Research to undertake a study with Canadians to understand their media habits. In particular,...

Newspapers Drive Purchase Decisions

Research was undertaken with 1,000 Canadians adults online by Totum Research on behalf of Newspapers Canada to understand newspaper (print + digital) impact vs....

Outstanding Newspaper Ads Across Categories

Newspapers ads work, no matter what category of business you are in. Get inspired by viewing a selection of the best ads from travel,...

Newspapers Drive Purchase Decisions – PowerPoint presentation

Research was undertaken with 1,000 Canadians adults online by Totum Research on behalf of Newspapers Canada to understand newspaper (print + digital) impact vs....

Nissan Uses Augmented Reality with Print

Newspapers Canada launches its first video overview of an advertising case study. This latest case study is particularly suited to video as it shows...