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WIND Mobile: Newspapers Work for Launches

The Challenge: A new and unknown player, WIND Mobile, owned by Globalive Holdings, was launching into the wireless carrier marketplace in Canada. It needed...

Corona: Newspapers in Print and Online

The Challenge: Corona Extra and Corona Light wanted to stand out from all other beers and build maximum awareness at the beginning of the...

Newspapers win advanced technology awards

Two newspapers were winners at the Canadian Advanced Technology Alliance 27th Annual Innovation Awards Gala, held last week in Ottawa. Jean-François Codère, of Les...

Discover Saint John: Proving Newspapers Work in Print and Online

The Challenge: Trampoline Branding provides strategic and creative solutions to its advertising clients. One of these clients, Discover Saint John, was faced with the...

Subaru: Changing Perception

The Challenge: The Subaru Forester was launched using visuals of sumo wrestlers in a water fight. While it delivered the message and market share...

Telus: Demonstrating Brand Message

The Challenge: Telus wanted to showcase to consumers the benefits of its Optik brand service packages for TV and Internet (which allow remote recording). The...

Shopping Habits of Rural vs. Urban Study – PowerPoint Presentation

Newspapers effectively reach Canadians with 8 in 10 reading in print or online each week. Media planners and advertisers generally target urban Canadians with...

Shopping Habits of Rural vs. Urban Canadians

Newspapers effectively reach Canadians with eight in ten reading in print or online each week. Media planners and advertisers generally target urban Canadians with their...

Grand & Toy: Targeting Business-to-Business

The Challenge: To highlight that Grand & Toy is helping businesses become more environmentally responsible. The Objective: Grand & Toy wanted to demonstrate that it...

Manitoba Home Builders Association: Online, Twitter and Blogs

The Challenge: The Manitoba Home Builders Association was already undertaking (a Best Home competition) the Parade of Homes exhibition twice a year, but they...