Tag: Digital / Online / Mobile
Subaru: Changing Perception
The Challenge: The Subaru Forester was launched using visuals of sumo wrestlers in a water fight. While it delivered the message and market share...
Telus: Demonstrating Brand Message
The Challenge: Telus wanted to showcase to consumers the benefits of its Optik brand service packages for TV and Internet (which allow remote recording).
The...
Shopping Habits of Rural vs. Urban Study – PowerPoint Presentation
Newspapers effectively reach Canadians with 8 in 10 reading in print or online each week. Media planners and advertisers generally target urban Canadians with...
Shopping Habits of Rural vs. Urban Canadians
Newspapers effectively reach Canadians with eight in ten reading in print or online each week.
Media planners and advertisers generally target urban Canadians with their...
Grand & Toy: Targeting Business-to-Business
The Challenge: To highlight that Grand & Toy is helping businesses become more environmentally responsible.
The Objective: Grand & Toy wanted to demonstrate that it...
Manitoba Home Builders Association: Online, Twitter and Blogs
The Challenge: The Manitoba Home Builders Association was already undertaking (a Best Home competition) the Parade of Homes exhibition twice a year, but they...