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Newspaper ads are most read across multiple categories

Recent research from early 2018 proves that ads in newspapers are read more than social media and search engines. Two thirds of printed newspaper readers...

Google’s ad revenue soars in second quarter

Google saw an increase in revenues this year, according to a second-quarter earnings report from parent company Alphabet Investor Relations. Revenues for Google properties were...

Local Newspapers: Trusted and True presentation (PDF and PowerPoint)

Nine in ten Canadians (88%) read newspapers each week across Canada, on different platforms at different times of day. Local newspapers are a trusted source...

Local Newspapers: Trusted and True (Fact Sheet)

On a daily basis, Canadians are surrounded by media, bombarded by thousands of brand messages daily on an increasing number of traditional and digital platforms....

Local Newspapers: Trusted and True – Why Do Newspapers Matter? (Fact...

What drives Canadians to read community newspapers in both printed and digital platforms? The main reason continues to be that the local newspaper has something that...

La Presse accelerates its transformation, positioning itself as a leading...

La Presse is undertaking a complete overhaul of its advertising services with the implementation of a cutting-edge back-end infrastructure, optimizing and unifying access to...

Research shows mobile advertising is booming

One of the golden rules of advertising is that money follows eyeballs. And since people are looking at their smartphones pretty much all the...

Newspaper readership varies by platform

A new video from News Media Canada highlights results from 2018 research about how newspaper readership varies by platform. This year's results found that nine out of ten Canadians...

Video: Newspapers Reach All Targets

The 2018 release of Newspapers 24/7 confirms that nine out of ten Canadians (across many different target groups) read newspapers weekly.    

Video: Newspaper Readership by Platform

The 2018 release of Newspapers 24/7 confirms that nine out of ten Canadians read newspapers weekly and readership habits vary by platform.