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Newspapers by the Numbers

In 2016, there were 1,158 newspaper titles in Canada that circulated 49.9 million copies per week. The newspaper industry in Canada accounts for $2.3 billion...

Tweetable Truths About Newspapers

This updated fact sheet showcases ten facts that highlight key research stats on newspapers, in 140 characters or less! Each “tweetable truth” features research support...

Twenty Tweetable Truths About Newspapers Delivered Digitally (2015)

Twenty Tweetable Truths About Newspapers Delivered Digitally: 20 facts that showcase digital newspaper (website, pdf, apps) vitality in 140 characters or less. To download: PC: Right-click...

Top Reasons to Advertise in Newspapers

Newspapers, both print and digital, offer key benefits to advertisers that are not delivered by other media options. They are powerful and present the...

Newspapers Work Across Devices

86% of Canadian adults have read a newspaper in print, online, tablet, e-reader or mobile in the last week. More people read a newspaper...

Media and Ad Engagement Research Summary: Newspapers are Engaging

Newspapers are engaging! Print newspapers are the most engaging medium both for editorial and advertising, beating out all others on 11 metrics. Intuitively this makes...

Newspapers Drive Purchase Decisions

Research was undertaken with 1,000 Canadians adults online by Totum Research on behalf of Newspapers Canada to understand newspaper (print + digital) impact vs....

Newspapers Drive Purchase Decisions – PowerPoint presentation

Research was undertaken with 1,000 Canadians adults online by Totum Research on behalf of Newspapers Canada to understand newspaper (print + digital) impact vs....

How to Get Your Newspaper Ad Noticed

Summary Exposure to newspaper ads is largely driven by its position in the paper. Size and colour mainly determine ad noting and brand awareness. ...

Frequency: How Often to Advertise in the Newspaper

What is frequency, how do consumers respond and what about driving sales? These questions are addressed in News Media Canada’s fact sheet on Frequency. News...