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Bosch: Targeting the Affluent and Boomers

The Challenge: To reposition Bosch from a premium dishwasher company to an entire kitchen solution. The Objective: To build an upscale kitchen, either to have...

Newspapers Work for Home Appliances and Furniture

For home appliances and furniture, Canadians look to newspapers. Newspapers Canada enlisted Totum Research to undertake a study with Canadians to understand their media...

Newspapers Work for Everything Homes

For homes, Canadians look to newspapers. Newspapers Canada enlisted Totum Research to undertake a study with Canadians to understand their media habits. In particular,...

Newspapers Drive Purchase Decisions – PowerPoint presentation

Research was undertaken with 1,000 Canadians adults online by Totum Research on behalf of Newspapers Canada to understand newspaper (print + digital) impact vs....

Shopping Habits of Rural vs. Urban Study – PowerPoint Presentation

Newspapers effectively reach Canadians with 8 in 10 reading in print or online each week. Media planners and advertisers generally target urban Canadians with...

Shopping Habits of Rural vs. Urban Canadians

Newspapers effectively reach Canadians with eight in ten reading in print or online each week. Media planners and advertisers generally target urban Canadians with their...

Manitoba Home Builders Association: Online, Twitter and Blogs

The Challenge: The Manitoba Home Builders Association was already undertaking (a Best Home competition) the Parade of Homes exhibition twice a year, but they...