Tag: Innovative Advertising Blog
Eight news media innovators with bold initiatives
Canadian newspapers are continually launching exciting new programs to engage audiences and advertisers. In her latest blog post for INMA, Newspapers Canada’s Suzanne Raitt...
Six Reasons to Advertise in Newspapers
From reader trust and influence to multi-platform effectiveness and engagement, research shows news media companies are the place to advertise. Newspapers Canada has prepared...
Six hot bets for advertising revenue in 2015
Those working in media advertising can anticipate growth in mobile, tablet, and video opportunities, programmatic inventory, native advertising, and micro-payment models in 2015. Suzanne...
Beyond the Expected: 6 Unique Ad Ideas
Newspapers deliver print and digital ads of course, but today, they offer far more. In her latest blog for INMA, Newspapers Canada’s Suzanne Raitt...
Revenue ideas: Design to delight like Cirque du Soleil
In her latest blog post for INMA, Suzanne Raitt highlights Cirque du Soleil's innovative print and digital advertisements and illustrates how newspapers can find...
Ad Examples: Six strategic ways to use advertising in print media
Suzanne Raitt, SVP and Chief Marketing Officer for Newspapers Canada, blogs regularly on innovative newspaper advertising for the International Newsmedia Marketing Association (INMA). Her...
Six reasons to reconsider time spent with media
The often quoted time spent with media vs. ad dollars chart is one factor, and perhaps not the best factor, to compare media. In...
Newspapers and their sites deliver engagement
New research shows print newspapers are the most engaging medium and have the highest ad engagement! Newspaper websites easily outscore other online sources...
The new normal among Canadian media brands: innovation
Newspapers are doing it. As an industry, innovation is the new normal. There are robust and exciting new programs and initiatives springing up every...
New industry ad campaign highlights key strength: Trust
Newspapers Canada has developed a new advertising campaign highlighting the newspaper industry and its strength.It was created for use by our newspaper members to...