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Study shows newspapers drive purchase decisions

Newspapers Canada recently undertook research to prove the power of newspapers in the consumer purchase decision funnel. In a study of 1,000 Canadian adults,...

What’s next? Is advertising still it?

Suzanne Raitt, vice-president of marketing and innovation at Newspapers Canada, takes a stab at imagining the future in her latest blog post for INMA....

Did it work? How to measure advertising success

The hot buzz words: “Big data. ”Why? Everyone wants to analyze their consumers, their ad spending decisions, and, frankly, everything. For ad campaigns, the question...

Newspaper ads across platforms deliver a knock-out

Newspapers extend across media. So the advertisements can — and should — be delivered the same way. There is robust research to demonstrate the...

Advertisers: It’s the year of newspapers … on mobile

For the past few years, pundits have claimed it’s the year of mobile. What they meant to say is, newspapers on mobile are hot....

Local ad campaign faces dinosaur charge head on

TC Media’s Prince Albert Daily Herald and Rural Roots created a unique, self-promotion ad campaign. After two years of the local radio station referring...

INMA article: Suzanne Raitt offers rally cry for newspapers

There is so much good news in the industry but it is often overlooked. Newspapers are effectively delivering across devices, have embraced social like...

Is time spent with media a valid measure of ad dollar...

When evaluating the effectiveness of advertising in different media, research shows that quality trumps quantity of time spent. In this week’s International Newspaper Media...

Why naked Prince Harry is a boon to advertisers

By offering advertisements that reflect the news — and build on it — newspapers can create a marketing campaign that becomes part of the...

Innovative Advertising Blog: Creative ad makes a big impact at Extra...

Newspapers Canada spotlights newspaper innovation by inviting experts from across the country to contribute to our Innovative Advertising Blog. In this edition, Aaron Starkman,...