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Innovative Advertising Blog: Words Matter

Newspapers Canada spotlights newspaper innovation by inviting representatives from across the country to contribute to our Innovative Advertising Blog. In this edition, Bernard Asselin,...

Innovative Advertising Blog: Bold ads result in big sales for local...

Newspapers Canada spotlights newspaper innovation by inviting representatives from across the country to contribute to our Innovative Advertising Blog. In this edition, Laurie Finley, vice-president...

Innovative Advertising Blog: AdWest plans for success in community newspapers

Newspapers Canada spotlights newspaper innovation by inviting representatives from across the country to contribute to our Innovative Advertising Blog. In this edition, Jeff Beardsworth,...

Innovative Advertising Blog: Using magazines distributed in newspapers

Newspapers Canada spotlights newspaper innovation by inviting representatives from across the country to contribute to our Innovative Advertising Blog. In this edition, Abby Oliver,...

Innovative Advertising Blog: Custom Content

Each month, Newspapers Canada spotlights newspaper innovation by inviting representatives from across the country to contribute to our Innovative Advertising Blog. In this edition,...

Innovative Advertising Blog: Adding readers across devices

Each month, Newspapers Canada spotlights newspaper innovation by inviting representatives from across the country to contribute to our Innovative Advertising Blog. In this edition,...

Innovative Advertising Blog: Leveraging a newspaper campaign in the not-for-profit sector

Each month, Newspapers Canada spotlights newspaper innovation by inviting newspaper representatives from across the country to contribute to our Innovative Advertising Blog. In this...

Innovative Advertising Blog: Trampoline Branding

Each month, Newspapers Canada spotlights newspaper innovation by inviting newspaper representatives from across the country to contribute to our Innovative Advertising Blog. In...

Innovative Advertising Blog: Lighthouse Publishing hosts holiday shopping event

In this edition of our Innovative Advertising Blog, Lynn Hennigar, publisher of Lighthouse Publishing in Bridgewater, Nova Scotia, shares how the publication helped launch...

Innovative Advertising blog: Toronto Star makes front-page history

In this edition of our Innovative Advertising blog, Sandy MacLeod, vice-president of consumer marketing and strategy for Toronto Star, shares the inside story behind...