Tag: Mobile
Tablets – findings to date
The International Newsmedia Marketing Association’s one day seminar on tablets provided a rich overview of the current learnings. Suzanne Raitt, vice-president marketing and innovation...
Tablet-only newspaper coming soon
Rupert Murdoch's News Corporation has announced that the company will launch a tablet-based newspaper entitled The Daily. News Corp has reportedly partnered with Apple...
Access data on more than 8,000 North American newspapers
North American periodical database MediaFinder.com has launched a free newspaper app for iPhone, iPad and iPod touch. Users can search for data on over...
ABC Study: Going Mobile
More and more print publishers are capitalizing on new opportunities offered by the mobile market according to a new survey performed by the Audit...
Conference Summary: INMA/OPA Europe
The International Newsmedia Marketing Association (INMA) and Online Publishers Association Europe (OPA Europe) partnered to host a conference on September 29 to October 1...
Mobile Advertising Conference Summary
Borrell Associates hosted a local Mobile Advertising conference in Dallas (September 27-29). Presented are key takeaways from that conference that attempt to answer today’s...
La Presse launches hockey app
La Presse has created a free mobile app for hockey fans that will be available for download for iPhone, iPod touch and iPad. The...
Panel discussion: The future of digital media
On October 2, a special panel discussion on the future of digital media was held at Ryerson University in conjunction with Wordstock, the Ryerson...
iPad and Tablets: What we know so far
The International Newsmedia Marketing Association held a tablet conference focusing on its uses/impact on newspapers and magazines in Oxford (England) in May. Presented is...
Case study: Using newspapers at launch
Wind Mobile needed to move from unknown to brand of choice in a short period of time in key cities across Canada. Research finds...