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Newspaper Media Drive Automotive Sales 2016

Newspaper Media Drive Automotive Sales 2017 – Fact Sheet

Vehicle advertisers need to know the facts about the market in Canada. To provide this necessary insight, News Media Canada conducted an update to...

Newspaper Media Drive Vehicle Sales 2017 – Presentation

Newspaper Media Drive Automotive Sales 2017 Consumers navigating the automotive purchase process in today’s world are presented with an increasing number of options and media...

Newspapers drive Boomers to automotive dealers

Light vehicle sales hit record levels in 2016, led by a shift in consumer demand for light trucks (SUVs and pickup trucks). The seventh...

Two-thirds of Millennials read automotive ads

In today’s world, consumers navigating the automotive purchase process have an increasing number of options and media influences. Research shows newspapers can be effective at...

Newspaper media drive automotive sales

What media sources influence vehicle purchases in Canada? Vehicle advertisers want to know the facts about the market in Canada. This Automotive Research study was...

New Car Buyers 2016 – Presentation

Newspaper Media Drive Automotive Sales 2016 What media influence vehicle purchases in Canada? Vehicle advertisers want to know the facts about the market in Canada. This...

New Car Buyers 2016 – Fact Sheet

Newspaper Media Drive Automotive Sales 2016 Seven out of ten new car buyers are reading automotive ads in printed newspapers compared to 16% reading auto ads on social...

New Car Buyers 2016: Millennials – Fact Sheet

Two thirds (65%) of Millennials are reading the automotive ads in their printed newspapers. 37% of Millennials read automotive ads in digital newspapers. In 2016, Newspapers Canada conducted an update...

New Car Buyers: Boomers – Fact Sheet

Almost three quarters (72%) of Boomers are reading the automotive ads in their printed newspapers. Four in ten Boomers read automotive ads in digital newspapers. In 2016, Newspapers Canada conducted...

2016: Newspapers 24/7 – New Car Buyers – Fact Sheet

This fact sheet provides an overview of the results for new car buyers who are dedicated newspaper readers across all platforms.  Nine in ten new...