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Newspapers Work for Health and Personal Care

For health, Canadians look to newspapers. Newspapers Canada enlisted Totum Research to undertake a study with Canadians to understand their media habits. In particular,...

Newspapers Work for Clothing and Accessories

For clothing, Canadians look to newspapers. Newspapers Canada enlisted Totum Research to undertake a study with Canadians to understand their media habits. In particular,...

Newspapers Work for Entertainment

For entertainment, Canadians look to newspapers. Newspapers Canada enlisted Totum Research to undertake a study with Canadians to understand their media habits. In particular,...

Newspapers Work for Home Appliances and Furniture

For home appliances and furniture, Canadians look to newspapers. Newspapers Canada enlisted Totum Research to undertake a study with Canadians to understand their media...

Newspapers Work: Canada vs U.S.

Canadians continue to embrace newspapers in print and digitally. In addition, ad revenues also remain solid. In Canada, newspapers and TV are the top...

Newspapers Work Across Devices

86% of Canadian adults have read a newspaper in print, online, tablet, e-reader or mobile in the last week. More people read a newspaper...

Media and Ad Engagement Research Summary: Newspapers are Engaging

Newspapers are engaging! Print newspapers are the most engaging medium both for editorial and advertising, beating out all others on 11 metrics. Intuitively this makes...

Newspapers Work for Travel

For travel, Canadians look to newspapers. Newspapers Canada enlisted Totum Research to undertake a study with Canadians to understand their media habits. In particular,...

World Wildlife Fund: Targeting Adults

The Challenge: To demonstrate to Canadians that while their individual behaviour changes on the environmental front have been making a difference, the root causes...

Canadian Tourism Commission: Targeting Canadians

More than 1.3 million Canadians booked a trip after seeing the ads and 15% of those opted to change their vacation from going abroad...