Tag: Newspapers and Other Media
Bosch: Targeting the Affluent and Boomers
The Challenge: To reposition Bosch from a premium dishwasher company to an entire kitchen solution.
The Objective: To build an upscale kitchen, either to have...
Newspapers Work for Health and Personal Care
For health, Canadians look to newspapers. Newspapers Canada enlisted Totum Research to undertake a study with Canadians to understand their media habits. In particular,...
Newspapers Work for Clothing and Accessories
For clothing, Canadians look to newspapers. Newspapers Canada enlisted Totum Research to undertake a study with Canadians to understand their media habits. In particular,...
Newspapers Work for Entertainment
For entertainment, Canadians look to newspapers. Newspapers Canada enlisted Totum Research to undertake a study with Canadians to understand their media habits. In particular,...
Newspapers Work for Home Appliances and Furniture
For home appliances and furniture, Canadians look to newspapers. Newspapers Canada enlisted Totum Research to undertake a study with Canadians to understand their media...
Newspapers Work: Canada vs U.S.
Canadians continue to embrace newspapers in print and digitally. In addition, ad revenues also remain solid. In Canada, newspapers and TV are the top...
Newspapers Work Across Devices
86% of Canadian adults have read a newspaper in print, online, tablet, e-reader or mobile in the last week. More people read a newspaper...
Media and Ad Engagement Research Summary: Newspapers are Engaging
Newspapers are engaging! Print newspapers are the most engaging medium both for editorial and advertising, beating out all others on 11 metrics.
Intuitively this makes...
Newspapers Work for Travel
For travel, Canadians look to newspapers. Newspapers Canada enlisted Totum Research to undertake a study with Canadians to understand their media habits. In particular,...
World Wildlife Fund: Targeting Adults
The Challenge: To demonstrate to Canadians that while their individual behaviour changes on the environmental front have been making a difference, the root causes...