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Tag: Newspapers and Other Media

Mount Saint Vincent University: Targeting Teens and their Parents

The Challenge: Mount Saint Vincent University wanted to ensure high school students saw them as an attractive option for post-secondary education—particularly locally. The Objective: To...

Newspapers Work for Automotive

For automotive, Canadians look to newspapers. Newspapers Canada enlisted Totum Research to undertake a study with Canadians to understand their media habits. In particular,...

Newspapers Work for Everything Homes

For homes, Canadians look to newspapers. Newspapers Canada enlisted Totum Research to undertake a study with Canadians to understand their media habits. In particular,...

Open Wine: Print Drives Sales

The Challenge: Niagara Falls-based Open Wine wanted to get the attention of millennials (18-30 year-olds). This group is a key target for liquor/beer/wine messages...

Newspapers Drive Purchase Decisions

Research was undertaken with 1,000 Canadians adults online by Totum Research on behalf of Newspapers Canada to understand newspaper (print + digital) impact vs....

Newspapers Drive Purchase Decisions – PowerPoint presentation

Research was undertaken with 1,000 Canadians adults online by Totum Research on behalf of Newspapers Canada to understand newspaper (print + digital) impact vs....

Scotiabank: Newspapers and their Sites

The Challenge: To breakthrough with a Scotiabank message during the competitive RSP season. The Objective: To be more impactful than ever, both through use of...

Newspapers Work for Government

Engaged Citizens Read Newspapers Newspapers work for government. Information conducted research that shows 86% of registered voters read newspapers in print or online. Other key...

Newspapers Work with Radio

Newspapers and radio are strong local media that, together, can create a presence that has an impact in communities across the country. Newspapers, for example,...

Newspapers Work with TV

BIG research finds traditional media still ranked the highest terms of infl uencing consumers. Furthermore, its research indicates that when people use another media...