Tag: Newspapers and Other Media
Newspapers Work with TV
BIG research finds traditional media still ranked the highest terms of infl uencing consumers. Furthermore, its research indicates that when people use another media...
Mercedes: Targeting Young Professionals
The Challenge: Mercedes-Benz GLK wanted to get noticed by young professionals 35 to 45 during a tough recessionary period.
The Objective: To emphasize Mercedes-Benz GLK...
Newspapers Work with Outdoor
Newspapers can name selected stores and price points while outdoor can be selected near retail stores to present a reminder ad right before purchase.
Awareness...
Jalna: Newspapers Enhance TV
The Challenge: Jalna competes with around 20 other brands in the yogurt category. While most brands compete on taste and creaminess, Jalna is positioned...
Newspapers Work with Online
Online tends to reach younger demographics and can extend the reach of a newspaper campaign. While newspapers generally provide a broad reach audience—specific sections...
WIND Mobile: Newspapers Work for Launches
The Challenge: A new and unknown player, WIND Mobile, owned by Globalive Holdings, was launching into the wireless carrier marketplace in Canada. It needed...
Nova Scotia Power: Targeting Local
The Challenge: Nova Scotia Power’s focus is on effectively delivering a message to the local community by creating a breakthrough campaign that will cut...
Subaru: Changing Perception
The Challenge: The Subaru Forester was launched using visuals of sumo wrestlers in a water fight. While it delivered the message and market share...
Cineplex SCENE Card: The Right Audience at the Right Time
The Challenge: SCENE, the Scotiabank-Cineplex loyalty program, wanted to add value to the plan for its members while also attracting new members with a...
Telus: Demonstrating Brand Message
The Challenge: Telus wanted to showcase to consumers the benefits of its Optik brand service packages for TV and Internet (which allow remote recording).
The...