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Rogers Communications: Targeting the Up-Market

The Challenge: To quickly generate interest and intention to buy Rogers HD over its competition. The Objective: In early December, Rogers determined it would communicate...

Touch of Gold: Newspapers Work for Local Retail

When the creative and media work together, there is a synergy that is untouchable. We were thrilled with the results of this newspaper-driven campaign. The...

Newspapers Work with Outdoor

Newspapers can name selected stores and price points while outdoor can be selected near retail stores to present a reminder ad right before purchase. Awareness...

Shell Canada: Advertorials

The Objective: To communicate a considerable amount of information about Shell Canada and its environmental initiatives, particularly those in the Alberta oil sands, in...

Gay Lea: Success with Newspapers & Their Websites

The Challenge: To increase awareness, trial and likelihood of future use of Gay Lea Spreadables Butter. The Objective: Gay Lea Spreadables Butter wanted to reinforce...

Royal Canadian Mint: Newspapers work for government advertising

The Challenge: The Royal Canadian Mint wanted to launch a new generation of one-dollar and two-dollar coins and needed Canadians to accept them. The...

Jalna: Newspapers Enhance TV

The Challenge: Jalna competes with around 20 other brands in the yogurt category. While most brands compete on taste and creaminess, Jalna is positioned...

McDonald’s: Brand-Building Campaign

The Challenge: McDonald’s sells not just one food product but many different ones. As well, they always have new products and price offers that...

ING Direct: Newspapers Work for Financial

The Challenge: ING Direct’s financial services communication had historically focused on high-interest savings accounts. It had successfully delivered its message using its long-time spokesperson...

WIND Mobile: Newspapers Work for Launches

The Challenge: A new and unknown player, WIND Mobile, owned by Globalive Holdings, was launching into the wireless carrier marketplace in Canada. It needed...