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Telus: Demonstrating Brand Message

The Challenge: Telus wanted to showcase to consumers the benefits of its Optik brand service packages for TV and Internet (which allow remote recording). The...

BC Salmon Facts: Newspapers Help Change Public Perception

The Challenge: Communication of salmon farming has not kept pace with advancements made in the industry. There are pervasive myths and/or a lack of...

Newspapers Work with Directories

Newspapers and directories are strong local media that create a presence in the community when used together. Newspapers can help build a businesses brand name,...

Shopping Habits of Rural vs. Urban Study – PowerPoint Presentation

Newspapers effectively reach Canadians with 8 in 10 reading in print or online each week. Media planners and advertisers generally target urban Canadians with...

Shopping Habits of Rural vs. Urban Canadians

Newspapers effectively reach Canadians with eight in ten reading in print or online each week. Media planners and advertisers generally target urban Canadians with their...

Claytons Heritage Market: Integrated Inserts

The Challenge: With many retailers offering some grocery products, from drug retailers to mass merchandisers to local fruit and vegetable shops, a local grocery...

Grand & Toy: Targeting Business-to-Business

The Challenge: To highlight that Grand & Toy is helping businesses become more environmentally responsible. The Objective: Grand & Toy wanted to demonstrate that it...

University of Manitoba: Newspaper ROP vs. Flyer

The Challenge: Each year, the University of Manitoba creates a Community Report to share the successes of the institution with the local community. It...