Tag: Print
Discover Saint John: Proving Newspapers Work in Print and Online
The Challenge: Trampoline Branding provides strategic and creative solutions to its advertising clients. One of these clients, Discover Saint John, was faced with the...
Canadian Tire Jumpstart: Connecting locally
The Challenge: One in three Canadian families cannot afford to enroll their children in sport and recreation activities because of financial barriers. Canadian Tire...
Subaru: Changing Perception
The Challenge: The Subaru Forester was launched using visuals of sumo wrestlers in a water fight. While it delivered the message and market share...
Cineplex SCENE Card: The Right Audience at the Right Time
The Challenge: SCENE, the Scotiabank-Cineplex loyalty program, wanted to add value to the plan for its members while also attracting new members with a...
Telus: Demonstrating Brand Message
The Challenge: Telus wanted to showcase to consumers the benefits of its Optik brand service packages for TV and Internet (which allow remote recording).
The...
BC Salmon Facts: Newspapers Help Change Public Perception
The Challenge: Communication of salmon farming has not kept pace with advancements made in the industry. There are pervasive myths and/or a lack of...
Newspapers Work with Directories
Newspapers and directories are strong local media that create a presence in the community when used together.
Newspapers can help build a businesses brand name,...
Shopping Habits of Rural vs. Urban Study – PowerPoint Presentation
Newspapers effectively reach Canadians with 8 in 10 reading in print or online each week. Media planners and advertisers generally target urban Canadians with...
Shopping Habits of Rural vs. Urban Canadians
Newspapers effectively reach Canadians with eight in ten reading in print or online each week.
Media planners and advertisers generally target urban Canadians with their...
Claytons Heritage Market: Integrated Inserts
The Challenge: With many retailers offering some grocery products, from drug retailers to mass merchandisers to local fruit and vegetable shops, a local grocery...