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How U.S. advertising spending aligns with media consumption

An old advertising adage says that “money follows eyeballs”, meaning that advertising spending will follow wherever consumers focus their attention or spend their time....
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Video: Newspapers Reach All Targets

The 2018 release of Newspapers 24/7 confirms that nine out of ten Canadians (across many different target groups) read newspapers weekly.    
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Video: Newspaper Readership by Platform

The 2018 release of Newspapers 24/7 confirms that nine out of ten Canadians read newspapers weekly and readership habits vary by platform.    

Newspaper readership varies by platform

New research from News Media Canada confirms that 88% of Canadians read a newspaper on any platform (print/digital) each week.  A new fact sheet...
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Video: Newspapers 24/7: 2018 Edition

The 2018 release of Newspapers 24/7 confirms that nine out of ten Canadians read newspapers weekly. This is the sixth release of this study...
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Video: The Canadian Newspaper

The inexpensive, must-have, hand-held device for 2011. It has panoramic display and 24 hour battery life. The Canadian Newspaper. Trusted. Connected. Targeted. This video...

Newspapers 24/7: 2018 Edition – Newspapers Reach All Target Groups (Fact...

Nine of ten Canadians (88%) read a newspaper on any platform each week. Millennials read most on a phone. Boomers prefer to read in...

Newspapers 24/7: 2018 Edition (Fact Sheet)

Nine of ten Canadians (88%) read a newspaper on any platform each week. Newspaper access is multi-platform – one-third of adults (34%) read on ALL...

Changes coming to the Hamilton Spectator

Over the next few weeks, the Hamilton Spectator will be undertaking some stylistic changes. Chief among them will be the introduction of a new typeface...

Globe and Mail offers lessons in ‘transformation’

In December, the Globe and Mail released a re-design of its print edition - its first overhaul in seven years. In a new post for...