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Tag: Public Awareness / Public Service

Canadian Tourism Commission: Targeting Canadians

More than 1.3 million Canadians booked a trip after seeing the ads and 15% of those opted to change their vacation from going abroad...

Preventable.ca: Newspaper Ad Wrap

The Challenge: While preventable injuries are an important topic, they are not top-of-mind. During the summer months, playing it safe is of particular importance...

Crime Stoppers Targets Local

The Challenge: In metro Vancouver, violence was escalating. Witnesses did not want to voluntarily come forward as there was a fear that they would...

Canadian Tire Jumpstart: Connecting locally

The Challenge: One in three Canadian families cannot afford to enroll their children in sport and recreation activities because of financial barriers. Canadian Tire...

BC Salmon Facts: Newspapers Help Change Public Perception

The Challenge: Communication of salmon farming has not kept pace with advancements made in the industry. There are pervasive myths and/or a lack of...