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Vividata

Vividata captures multi-platform data for Canadian newspapers and magazines

In the fall of 2014, Canada’s two major measurement bodies for newspapers and magazines – PMB and NADbank – merged to form one amalgamated...

Star Touch hits 200,000 downloads

The Toronto Star’s recently launched tablet app, Star Touch, reached a download milestone last week. The free app, available on both Apple and Android...

Newspapers continue to be accessed by Canadians across all devices

The Newspapers 24/7 survey reports that nine out of ten (87%) Canadians are newspaper readers, across print, website, phone and tablets combined. Total readership is...

Reaching young adults with newspapers

Research from Newspapers Canada and Vividata’s new cross-platform study confirm that Canadians are reading newspapers more than ever, including young adults. Vividata finds that newspapers...

Young Adults are reading newspapers

Vividata’s new cross-platform data confirms that almost half of young adults surveyed are reading newspapers.  Newspapers reached 56% of Canadian adults 18+ “yesterday,” compared...

81% of Canadians are reading newspapers

The latest research from Vividata confirms that more than eight out of ten Canadians report reading a newspaper in print or digital format in...

Vividata releases Local Market Newspaper Study

Vividata has released updated readership data for 35 daily newspapers in 30 markets in its Q2 2015 Local Market Newspaper Study. This interim readership...

Newspaper readership by device: Mobile dominates

The latest research from Vividata shows that two thirds of digital readers are using their mobile/tablet device to read newspapers. Of all digital newspaper...

Vividata: Young Adults are reading newspapers

Canadians are reading newspapers more than ever, including young adults. Vividata’s new cross-platform data confirms that almost half of young adults surveyed are reading...

Newspaper reach dramatically extended by digital

Canadians are reading newspapers more than ever, and how they are reading has changed. Vividata’s new cross-platform data confirms that declines in print readership...