Tag: Readership
Vividata captures multi-platform data for Canadian newspapers and magazines
In the fall of 2014, Canada’s two major measurement bodies for newspapers and magazines – PMB and NADbank – merged to form one amalgamated...
Star Touch hits 200,000 downloads
The Toronto Star’s recently launched tablet app, Star Touch, reached a download milestone last week. The free app, available on both Apple and Android...
Newspapers continue to be accessed by Canadians across all devices
The Newspapers 24/7 survey reports that nine out of ten (87%) Canadians are newspaper readers, across print, website, phone and tablets combined. Total readership is...
Reaching young adults with newspapers
Research from Newspapers Canada and Vividata’s new cross-platform study confirm that Canadians are reading newspapers more than ever, including young adults.
Vividata finds that newspapers...
Young Adults are reading newspapers
Vividata’s new cross-platform data confirms that almost half of young adults surveyed are reading newspapers. Newspapers reached 56% of Canadian adults 18+ “yesterday,” compared...
81% of Canadians are reading newspapers
The latest research from Vividata confirms that more than eight out of ten Canadians report reading a newspaper in print or digital format in...
Vividata releases Local Market Newspaper Study
Vividata has released updated readership data for 35 daily newspapers in 30 markets in its Q2 2015 Local Market Newspaper Study. This interim readership...
Newspaper readership by device: Mobile dominates
The latest research from Vividata shows that two thirds of digital readers are using their mobile/tablet device to read newspapers. Of all digital newspaper...
Vividata: Young Adults are reading newspapers
Canadians are reading newspapers more than ever, including young adults. Vividata’s new cross-platform data confirms that almost half of young adults surveyed are reading...
Newspaper reach dramatically extended by digital
Canadians are reading newspapers more than ever, and how they are reading has changed. Vividata’s new cross-platform data confirms that declines in print readership...