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Who you gonna trust? Newspapers!

We’re a few weeks past Halloween, but it’s not too late for something scary: according to a 2017 Ipsos-Reid poll, 63% of Canadians can’t...

The importance of trusted news sources during an election: Vividata

This past summer, Vividata, in partnership with Kantar, released the Canadian Trust in News Study. This study examined how Canadians feel about their news...

The Toronto Star joins global Trust Project

The Toronto Star, in addition to several other prominent news organizations, has joined the global Trust Project, to help improve trust in journalism. "At a time...

Research shows newspaper ads are most trusted

The 2018 research study, Local Newspapers: Trusted and True, asked Canadians where they trust advertising the most.  Out of all the traditional and digital advertising...

Vividata releases new ‘trust in news’ study

In the era of ‘fake news’, news audiences are increasingly aware of their susceptibility to misinformation, disinformation, and/or mal-information. In response, many Canadians turn to...
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Webinar: Local Newspapers: Trusted and True

News Media Canada is pleased to release this 2018 research study, Local Newspapers: Trusted and True, produced with the financial support of the Government...

Trust in Journalism Continues to Rise

According to recent research released by Edelman, journalism (traditional and digital) is regaining trust in comparison with Google, YouTube, Yahoo, Facebook and Twitter.  Trust...

Media trust has increased in Canada

A new survey suggests Canadians remain skeptical of their country’s media and institutions, but traditional news outlets are faring much better in 2018 than...

Where People Think The News Is Accurate

The growing phenomenon of fake news has exacerbated fractured attitudes on the accuracy of the news media, especially on matters such as politics, current events and...