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New research provides insights about audiences for newspaper brands

Newspaper audiences are generally viewed through a limited lens, but the recently released Vividata’s spring 2018 study is expanding the way we look at...

Vividata releases Spring 2018 study on cross-media and consumer behaviours

Vividata, (vividata.ca) Canada’s authoritative source for cross-media insights and consumer behaviour, today released their latest findings.  Surveying 42,604 Canadians (aged 12+) from January 2017...

The mobile news audience is engaged, and prized among marketers, Vividata...

The vast majority of adult Canadians (79 per cent) now own a smartphone. This is up from 60% in 2015. This steep increase in...

Digital growth slow for newspapers and magazines: study

Vividata’s latest quarterly readership study shows that although some of Canada’s newspapers and magazines have seen digital growth, much of that growth has been modest...

Vividata’s 2017 Q3 study is now available

Vividata, (vividata.ca) Canada’s authoritative source for insights into cross-media and consumer behaviour, today released their latest results, which surveyed 43,325 Canadians (aged 12+) from...

Vividata announces appointment of Pat Pellegrini as President and Chief Executive...

Vividata, Canada’s authoritative source for insights on multi-media and consumer behavior, and the leading provider of cross-platform audience measurement for publishers, today announced the...

Vividata releases study of over 43,000 Canadians Report on what Canadians...

Vividata, (vividata.ca) Canada’s authoritative cross platform media study, released results today covering print and digital audiences for 70 magazines and 70 newspapers. New to the...

New research from Vividata examines how different generations interact with news...

Vividata, Canada’s authoritative cross-platform study of media readership, released new research, which examines how different generations of Canadians interact with news media. One key takeaway...

Vividata releases latest numbers on print and digital readership

Vividata, Canada’s authoritative cross-platform study of media readership, released new research, which confirms that readership levels are consistent with past findings, and it also...

Vividata releases study of Canadian consumers for 2016

Vividata, a Canadian media readership firm, has released their latest study which chronicles what consumers have been reading, using, buying, thinking and doing over the...