Home Tags Vividata

Tag: Vividata

Vividata releases new ‘trust in news’ study

In the era of ‘fake news’, news audiences are increasingly aware of their susceptibility to misinformation, disinformation, and/or mal-information. In response, many Canadians turn to...

Vividata releases ‘Trust in News’ study

Vividata, (vividata.ca) a leading Canadian cross-media and consumer behaviour research firm, has partnered with Kantar on the release of the Trust in News Study....

Vividata’s Summer 2018 Study delves into how Canadians are accessing content...

Vividata, (vividata.ca) Canada’s leading cross-media and consumer behaviour, today released their latest findings. Surveying 42,739 Canadians (aged 14+) from April 2017 through to March...

New research provides insights about audiences for newspaper brands

Newspaper audiences are generally viewed through a limited lens, but the recently released Vividata’s spring 2018 study is expanding the way we look at...

Vividata releases Spring 2018 study on cross-media and consumer behaviours

Vividata, (vividata.ca) Canada’s authoritative source for cross-media insights and consumer behaviour, today released their latest findings.  Surveying 42,604 Canadians (aged 12+) from January 2017...

The mobile news audience is engaged, and prized among marketers, Vividata...

The vast majority of adult Canadians (79 per cent) now own a smartphone. This is up from 60% in 2015. This steep increase in...

Digital growth slow for newspapers and magazines: study

Vividata’s latest quarterly readership study shows that although some of Canada’s newspapers and magazines have seen digital growth, much of that growth has been modest...

Vividata’s 2017 Q3 study is now available

Vividata, (vividata.ca) Canada’s authoritative source for insights into cross-media and consumer behaviour, today released their latest results, which surveyed 43,325 Canadians (aged 12+) from...

Vividata announces appointment of Pat Pellegrini as President and Chief Executive...

Vividata, Canada’s authoritative source for insights on multi-media and consumer behavior, and the leading provider of cross-platform audience measurement for publishers, today announced the...

Vividata releases study of over 43,000 Canadians Report on what Canadians...

Vividata, (vividata.ca) Canada’s authoritative cross platform media study, released results today covering print and digital audiences for 70 magazines and 70 newspapers. New to the...