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Newspapers dominate for local community information

The most recent data release from Vividata confirms that newspapers dominate when it comes to local community information. Three quarters (74%) of Canadians rely on...

Vividata: Print remains dominant

Canadians are reading newspapers in both print and digital formats. Seven out of ten weekday newspaper readers are reading a printed edition daily. In...

Vividata: Daily cross-platform newspaper readership consistent across age groups

Based on data from 72 newspapers, the most recent release from Vividata (Q2 2016 study) shows that readership by platform and device varies by...

Vividata: Daily newspaper readership is stable

The new Q2 2016 Vividata study, released last week, reports on what and how Canadians are reading, thinking, buying and doing from July 2015...

Vividata releases study of 40,000 Canadian consumers

Vividata, Canada’s authoritative, single source for print and digital audience measurement of magazines and newspapers, has released their latest survey of 40,000 consumers across Canada. Based...

Vividata: 85% of Canadians read community newspapers

Based on the most recent Vividata research, more than eight out of ten Canadians in communities with a population of less than 500,000 report reading...

Vividata: Understanding exclusive newspaper readers

By: Sara Hill, Donald Williams, and Rahul Sethi President/CEO; Vice President and Research Director; and Insights Manager Vividata Too often brands and advertisers work with a catch all...

Vividata: Above average household incomes for newspaper readers

Research from the most recent Vividata study confirms that newspaper readers maintain higher than average household incomes, compared to the average adult. More than half...

Print resonates with readers

A new survey of daily newspaper readership shows that print is still the dominant platform for most readers during the week. This conclusion was revealed...

Newspapers work for travel

Research shows that 2016 could be the year of the Canadian staycation, with predictions of growth in domestic overnight travel from the Conference Board...