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Newspapers dominate for local community information

The most recent data release from Vividata reinforces that newspapers dominate when it comes to local community information. Three quarters (75%) of Canadians rely on...

Community newspapers reach more than 8 out of 10 Canadians

The most recent release from Vividata confirms again that Canadians are reading community newspapers. In markets that are under half a million in population, more...
Vividata

Newspaper reader behaviour differs between weekday and weekend

Vividata’s latest research results confirm consistent readership levels across all newspapers. Newspapers play an important part in Canadian lives, reaching eight out of 10 adults...

Exclusive readers provide opportunity for publishers

According to a new study from Vividata, exclusive readers, or those who read one newspaper title and no other, provide an opportunity for publishers...

Daily newspapers grabbing attention of Millennials: Report

A new industry study reveals that newspapers reach more than three-quarters of millennials when measured on a weekly basis. The report, published by Vividata,...
Vividata

Readership of daily newspapers remains strong: Vividata study

Vividata’s latest research results confirm consistent readership levels across all newspapers. Newspapers play an important part in Canadian lives, reaching eight out of 10...
Vividata

Vividata releases 2016-Q1 study of Canadian Consumers

Readership of daily newspapers remains strong with eight out of 10 Canadian adults reading newspapers each week according to the new 2016-Q1 Canadian Consumer study released...
Vividata

Newspaper readers skew male, over 35 years old, with higher household...

Data from the most recent Vividata survey confirms that 58% of Canadians read a print or digital newspaper yesterday. Average Issue Readership climbs to...
Vividata

Community newspapers reach 8 out of 10 Canadians

There are more than 1,000 community newspapers across Canada, publishing anywhere from one to three times per week. That translates to almost 20 million...
Vividata

Cross-platform newspaper readership increased by more than 400 per cent

The most recent research from Vividata shows that readers of all ages are engaging with newspaper brands on multiple platforms. In fact, for adults 18...