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Vividata: Newspapers reach domestic travellers in Canada

Eight in ten domestic travellers are reached each week by newspapers, in print and digital, according to 2015 Vividata research. And when it comes time...
Vividata

Profile: Canada Vacation Travellers

Research from a recent Vividata study provides a profile of adults who travel within Canada. More than half of Canadian adults travelled within Canada on...
Vividata

Canadian vacation travellers read newspapers in print and digital

This year could be the year of the Canadian “staycation” with predictions of growth in domestic overnight travel by the Conference Board of Canada....
Vividata

Vividata captures multi-platform data for Canadian newspapers and magazines

In the fall of 2014, Canada’s two major measurement bodies for newspapers and magazines – PMB and NADbank – merged to form one amalgamated...

Reaching young adults with newspapers

Research from Newspapers Canada and Vividata’s new cross-platform study confirm that Canadians are reading newspapers more than ever, including young adults. Vividata finds that newspapers...

Young Adults are reading newspapers

Vividata’s new cross-platform data confirms that almost half of young adults surveyed are reading newspapers.  Newspapers reached 56% of Canadian adults 18+ “yesterday,” compared...
Vividata

Newspapers influential in Financial category

Vividata collects a wealth of information on the financial industry and newspapers including ownership of various financial products, media reliance for investment purchase decisions,...
Vividata

Newspapers are top traditional media source to influence purchase decisions

The most recent Vividata research finds that almost a quarter (22%) of Canadians live in households who expect to purchase a vehicle in the...