Tag: Vividata
Vividata: Young adults read newspapers
Newspapers reached more than half of young adults (52%) yesterday according to research from Vividata. Two thirds of them read a digital version, which...
Vividata: Eight out of ten Millennials read daily newspapers
Millennials and adults age 35-49 are the strongest readers of digital newspaper content. Over the course of a week, 79% of Millennials read a daily...
Community newspapers are the original social media
Community newspaper readers across Canada have always looked in their printed papers to find out about births and deaths, local opinions, who is retiring,...
Vividata: Daily newspaper brands still reach 8 out of 10 Canadians
Vividata’s latest study confirms that Canadians love reading. Eight out of ten Canadians are reached by daily newspapers, in print and digital formats.
Digital readership...
Vividata: Community newspaper readership increases with age
Data from the latest Vividata readership study confirms that community newspaper readership is stronger in smaller markets and increases with age.
More than half of...
Vividata: Most explosive readership growth is on digital
Canadians love to read, but the way in which they read is changing. The most recent Vividata fieldwork reported significant growth in digital platforms...
Vividata: Canadians are reading digital newspapers
The most recent release from Vividata finds that more than 6.3 million Canadians are reading digital newspapers. And 71% of them are consuming newspaper...
Vividata: Six out of ten adults read a newspaper yesterday
Results from the most recent Vividata study confirm that Canadian adults are still reading newspapers on a daily basis. In the top 20 markets,...
Vividata: Readership of newspapers is consistent across markets
The latest release from the Vividata survey (2015 Q4) confirms that newspaper readership is strong and consistent across markets. In the top 20 markets...
Vividata: Young adults read newspapers too
The latest study from Vividata confirms, once again, that young people are still reading newspapers. An examination of weekday readership (read yesterday) shows that...