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Vividata releases first full-year study of Canadian consumers

Eight out of 10 Canadians are reading newspapers each week according to the first full-year study released by Vividata. The comprehensive 12-month study also shows significant...
Vividata

New Vividata data to be released next week

On April 14, Vividata will release the results of its first full year of 2015 fieldwork. NADbank and PMB merged in the fall of 2014...

Domestic vacation travellers read newspapers

Newspapers Canada has produced a fact sheet highlighting domestic vacation travellers.  2016 could be the year of the Canadian “staycation” with predictions of growth...

Presentation: Domestic Vacation Travel in Canada

Canada’s domestic vacation travellers are strong newspaper readers; more than eight out of ten (81%) can be reached with newspapers over the course of...
Vividata

Local community newspaper readership is strong

Eight out of ten Canadians (82%) are local community newspaper readers, according to Vividata research. When asked about how often they read community newspapers, the...
Vividata

Newspapers and the Internet are top media for travel services

When domestic vacation travellers are looking for travel services, newspapers and their flyers top the list of traditional media relied upon, as reported by...
Vividata

Vividata: Newspapers reach domestic travellers in Canada

Eight in ten domestic travellers are reached each week by newspapers, in print and digital, according to 2015 Vividata research. And when it comes time...
Vividata

Profile: Canada Vacation Travellers

Research from a recent Vividata study provides a profile of adults who travel within Canada. More than half of Canadian adults travelled within Canada on...
Vividata

Canadian vacation travellers read newspapers in print and digital

This year could be the year of the Canadian “staycation” with predictions of growth in domestic overnight travel by the Conference Board of Canada....
Vividata

Vividata captures multi-platform data for Canadian newspapers and magazines

In the fall of 2014, Canada’s two major measurement bodies for newspapers and magazines – PMB and NADbank – merged to form one amalgamated...