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Presentation: Domestic Vacation Travel in Canada

Canada’s domestic vacation travellers are strong newspaper readers; more than eight out of ten (81%) can be reached with newspapers over the course of...
Vividata

Local community newspaper readership is strong

Eight out of ten Canadians (82%) are local community newspaper readers, according to Vividata research. When asked about how often they read community newspapers, the...
Vividata

Newspapers and the Internet are top media for travel services

When domestic vacation travellers are looking for travel services, newspapers and their flyers top the list of traditional media relied upon, as reported by...
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Vividata: Newspapers reach domestic travellers in Canada

Eight in ten domestic travellers are reached each week by newspapers, in print and digital, according to 2015 Vividata research. And when it comes time...
Vividata

Profile: Canada Vacation Travellers

Research from a recent Vividata study provides a profile of adults who travel within Canada. More than half of Canadian adults travelled within Canada on...
Vividata

Canadian vacation travellers read newspapers in print and digital

This year could be the year of the Canadian “staycation” with predictions of growth in domestic overnight travel by the Conference Board of Canada....
Vividata

Vividata captures multi-platform data for Canadian newspapers and magazines

In the fall of 2014, Canada’s two major measurement bodies for newspapers and magazines – PMB and NADbank – merged to form one amalgamated...

Reaching young adults with newspapers

Research from Newspapers Canada and Vividata’s new cross-platform study confirm that Canadians are reading newspapers more than ever, including young adults. Vividata finds that newspapers...

Young Adults are reading newspapers

Vividata’s new cross-platform data confirms that almost half of young adults surveyed are reading newspapers.  Newspapers reached 56% of Canadian adults 18+ “yesterday,” compared...
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Newspapers influential in Financial category

Vividata collects a wealth of information on the financial industry and newspapers including ownership of various financial products, media reliance for investment purchase decisions,...