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Tag: Young Adults / Millennials

Toronto Star launches innovative podcast called Millennial Money

The Toronto Star has launched a new personal finance podcast called Millennial Money. Hosted by reporter Evelyn Kwong, the podcast tells personal stories about money...

Millennials read newspapers!

Recent research confirms that 90% of Millennials read newspapers in print or digital formats. News Media Canada has developed house ads that allow publishers to share...

Millennials turn to traditional media to supplement digital content

New research from MTM’s latest report finds that traditional media still plays a big role with Millennials. Specifically, their research finds that Millennials are supplementing...

Newspapers are a trusted COVID-19 news source for those under 35

Since the beginning of the pandemic, 77% of people under 35 years of age have become more aware of the importance of journalism. As...

Younger Canadians read newspapers, almost as much as Boomers

When asked about their newspaper reading habits Millennials confirm their preference for reading newspaper content on their phones. About 88% of Millennials, representing about a...

New video shows that newspapers reach all target groups

Another new video from News Media Canada highlights results from 2018 research and how readership varies by demographic target groups, like Boomers, Millennials and adults in higher income...

Video: Newspapers Reach All Targets

The 2018 release of Newspapers 24/7 confirms that nine out of ten Canadians (across many different target groups) read newspapers weekly.    

Millennials trust advertising more than most: study

Consumers are generally pro-advertising, but that doesn’t necessarily mean that they trust it, or that it helps them make all of their purchases, writes...

Newspapers 24/7: 2018 Edition – Newspapers Reach All Target Groups (Fact...

Nine of ten Canadians (88%) read a newspaper on any platform each week. Millennials read most on a phone. Boomers prefer to read in...

Newspapers 24/7: 2018 Edition (Fact Sheet)

Nine of ten Canadians (88%) read a newspaper on any platform each week. Newspaper access is multi-platform – one-third of adults (34%) read on ALL...