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Tag: Young Adults / Millennials

Younger Canadians read newspapers, almost as much as Boomers

When asked about their newspaper reading habits Millennials confirm their preference for reading newspaper content on their phones. About 88% of Millennials, representing about a...

New video shows that newspapers reach all target groups

Another new video from News Media Canada highlights results from 2018 research and how readership varies by demographic target groups, like Boomers, Millennials and adults in higher income...
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Video: Newspapers Reach All Targets

The 2018 release of Newspapers 24/7 confirms that nine out of ten Canadians (across many different target groups) read newspapers weekly.    

Millennials trust advertising more than most: study

Consumers are generally pro-advertising, but that doesn’t necessarily mean that they trust it, or that it helps them make all of their purchases, writes...

Newspapers 24/7: 2018 Edition – Newspapers Reach All Target Groups (Fact...

Nine of ten Canadians (88%) read a newspaper on any platform each week. Millennials read most on a phone. Boomers prefer to read in...

Newspapers 24/7: 2018 Edition (Fact Sheet)

Nine of ten Canadians (88%) read a newspaper on any platform each week. Newspaper access is multi-platform – one-third of adults (34%) read on ALL...

Sun Life targets millennials with new publisher partnership plan

Sun Life Financial has launched a new digital brand, in partnership with Quebecor Media's Journal de Montréal, reports Media in Canada. Porte-monnaie (French for “wallet”) is...

Young people remain loyal to printed newspapers: study

A key findings from new research on media consumption habits indicates that young people spend almost double the amount of time with their printed...

Millennials more trusting of digital ads: report

A new study shows that consumers tend to trust traditional advertising platforms more than digital ads. That trend, however, is reversed among Millennials. Between 58...

2017: Newspapers 24/7 – Millennials – Fact Sheet

News Media Canada continues to research newspaper readership across different platforms and by time of day. The most recent research was conducted in January...