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Tag: Young Adults / Millennials

Newspapers 24/7: 2015 Edition (Presentation)

Newspapers Canada undertook a study with a third party research group, Totum Research, to determine overall newspaper readership across different devices and by time...

Newspapers Work: Canada vs U.S.

Canadians continue to embrace newspapers in print and digitally. In addition, ad revenues also remain solid. In Canada, newspapers and TV are the top...

Open Wine: Print Drives Sales

The Challenge: Niagara Falls-based Open Wine wanted to get the attention of millennials (18-30 year-olds). This group is a key target for liquor/beer/wine messages...

Newspapers Drive Purchase Decisions

Research was undertaken with 1,000 Canadians adults online by Totum Research on behalf of Newspapers Canada to understand newspaper (print + digital) impact vs....

Newspapers Drive Purchase Decisions – PowerPoint presentation

Research was undertaken with 1,000 Canadians adults online by Totum Research on behalf of Newspapers Canada to understand newspaper (print + digital) impact vs....

Newspapers Work for Government

Engaged Citizens Read Newspapers Newspapers work for government. Information conducted research that shows 86% of registered voters read newspapers in print or online. Other key...

Mercedes: Targeting Young Professionals

The Challenge: Mercedes-Benz GLK wanted to get noticed by young professionals 35 to 45 during a tough recessionary period. The Objective: To emphasize Mercedes-Benz GLK...