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The staff at News Media Canada, along with our board members, would like to wish our members, partners, and associates all the best during the holiday season and a very happy New Year. Please note that our offices will close on December 24 and will re-open on January 2.
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One of the ideas the Calgary Herald and Calgary Sun implemented last year to encourage print readership was to dive into issues that matter to new residents in our city, writes Monica Zurowski, deputy editor with the Calgary Herald and the Calgary Sun.
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Media habits differ between major urban centres and non-urban communities, and this is no different in Alberta. In July 2018 the AWNA commissioned research to understand the news involvement and advertising preferences of Albertans living outside of the major cities in the province.
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The local newspaper in Myrtle Beach (The Sun News) came up with a great way to build relationships with its audience by posting bio videos of their newsroom to their Facebook page.
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Following the National Newspaper Week ad campaign in October, we’re ready to continue the conversation that Newspapers Matter, Now More Than Ever. In January, we’ll provide member publications with the first part of a multi-phased campaign targeted at local advertisers - who we know play a crucial role in maintaining an independent and vibrant newspaper industry.
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Claude Galipeau, Torstar’s current chief revenue officer, has been hired by CBC/Radio-Canada in the newly created position of EVP, corporate development.
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