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News Media Canada is proud to release a new research study Local Newspapers: Trusted and True, in partnership with the Department of Canadian Heritage. This comprehensive study explores the trusted relationship Canadians have with their local newspaper in an increasingly digital world dominated by search engines, social media and ad blocking.
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A year after introducing its micropayment system, the Winnipeg Free Press has 35,000 subscribers to its digital content. It was the first Canadian newspaper to monetize its content via micropayments with impressive results.
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MARKETING FEATURE
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New research from News Media Canada, Local Newspapers: Trusted and True, finds that half of community newspaper readers report advertising, flyers and inserts as reasons for reading their printed newspapers, following local information as the primary reason. Print newspaper ads are effective at driving awareness, store visits and purchases while digital ads prove more popular for research.
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A strong majority of Canadians are concerned that fake news is making it more difficult to find accurate sources of information, and they want the government to do something about it, a new survey from Canadian Journalists for Free Expression finds.
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Due to the overwhelming interest in this year's competition, the winners of the Canadian Community Newspaper Awards (CCNAwards) will be announced on Monday, July 16, 2018. The winners list will be posted on the CCNAwards website at www.communitynewspaperawards.ca.
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RESEARCH SPOTLIGHT
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Newspaper audiences are generally viewed through a limited lens, but the recently released Vividata’s spring 2018 study is expanding the way we look at these audiences. The “attitudes toward media” segments provide unique findings for newspaper brand audiences. There are six distinct groups that showcase the various attitudes and preferences Canadians have for different media vehicles.
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News Media Canada collects daily newspaper revenues on a quarterly basis and community newspaper revenues on an annual basis. The latest revenue report, covering Q4 2017 is now available. It can be downloaded from our 'Members Area'.
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The Globe and Mail has won the 2017 Michener Award for its series Unfounded, a massive investigation into the systematic mismanagement of sexual assault cases by Canadian police forces. The revelations led to the reopening of more than 400 sexual assault cases, changes in police policy and practices, and $100 million to combat gender-based violence.
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From local news media companies to niche pure-players, from global news brands to regional media networks, join this year’s Digital Media North America and gear-up your paid-content strategy! This year's conference is just a few days away.
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Postmedia Network Inc. has launched TheGrowthOp.com. In the quickly evolving world of cannabis, TheGrowthOp.com provides a comprehensive source of current and credible information for industry professionals, investors and consumers. It’s rare to witness the birth of an entirely new industry and Postmedia is at the forefront with information and opportunities.
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The Toronto Star will begin publishing a limited number of articles from The Wall Street Journal in print, reports Media in Canada. Additionally, it will launch Star Business Journal, a new initiative with both print and online components containing a larger number of Wall Street Journal articles.
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News Media Canada is excited to re-launch our YouTube channel. As you may have noticed, we've been uploading whiteboard videos that highlight important findings from our 2018 Newspapers 24/7 study.
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'In the Biz'
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