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During this time of uncertainty, Canadians depend on sources of information they can trust. From coast to coast to coast, Canadians have been turning to newspapers to keep them up-to-date on breaking news and advice on how to stay healthy and safe during the COVID-19 pandemic.
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Whether in print or online, research has repeatedly shown than newspaper content is read by nine out of 10 Canadians each week. In the short time since this public health crisis began, our members have noticed a spike in readership, as Canadians’ demand for accurate, reliable information has increased.
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But now more than ever, newspapers need help to be able to continue to provide important coverage of COVID-19 to Canadian families, seniors, and other vulnerable populations in communities across the country.
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As the economy grinds to a halt, advertising is quickly drying up. News Media Canada has been continually in touch with officials at all levels of government to convey a simple message: the best short-term support governments can provide to newspapers in these difficult times is advertising.
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