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News Media Canada is proud to release a new research study Local Newspapers: Trusted and True, in partnership with the Department of Canadian Heritage. This comprehensive study explores the trusted relationship Canadians have with their local newspaper in an increasingly digital world dominated by search engines, social media and ad blocking.
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Do you have talented young reporters writing for your daily newspaper? Encourage them to enter their work for the 27th Annual Hon. Edward Goff Penny Memorial Prizes for Young Canadian Journalists. The Goff Penny Awards competition provides $1000 cash prizes to early-career journalists (full-time staff, interns or freelancers) writing for News Media Canada-member daily newspapers.
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In an environment where advertisers must compete for the attention of consumers, newspapers (printed and digital) provide a trusted environment that promotes consumer engagement. Studies find that the average person is exposed to up to 10,000 ad and brand messages daily, but only 12 ads will make an impression! Trust, engagement and frequency are key elements to advertising effectiveness.
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Earlier this month, News Media Canada held three webinar sessions that coincided with the release of our new study - Local Newspapers: Trusted and True. In case you weren't able to join us for any of theses sessions, we've posted the presentation and discussion on our YouTube channel.
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Due to the overwhelming interest in this year's competition, the winners of the Canadian Community Newspaper Awards (CCNAwards) will be announced on Monday, July 16, 2018. The winners list will be posted on the CCNAwards website at www.communitynewspaperawards.ca.
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RESEARCH SPOTLIGHT
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As we've been saying for a long time, communities suffer when their local newspaper shuts down operations. Communities don't just suffer from an absence of civic engagement, they also suffer financially, too.
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Newspaper reporters who keep the FOI system in mind and make the filing of access requests part of their regular routine can reap valuable rewards. In this presentation and compendium white paper, Dean Beeby, Deputy Bureau Chief for CBC in Ottawa, talks about his experience and career in utilizing FOIs for award-winning journalism.
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The fearless work of local journalists is sacred, and has never been more important. We stand in support of the Capital Gazette and mourn for all affected by this terrible tragedy. If you are looking for a way to help those involved, please consider donating to this GoFundMe fundraiser set-up by a Bloomberg Government reporter.
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