News Media Canada is the voice of Canada's news media industry, representing hundreds of print and digital titles in every province and territory. News Media Canada provides a range of services to its members, advocating on their behalf and increasing the profile of the industry with advertisers, government and other stakeholders. Learn more »

Media companies call on Parliament to support policies that favour trusted sources of original...

Today, a cross-industry group representing Canadian media companies from across the country issued a joint declaration to Parliament setting out a plan of action to support Canadian news sources. In an open letter to the...

2020-2021 Aid to Publishers documents now available

The documents for the 2020-2021 funding cycle for the Aid to Publishers component of the Canada Periodical Fund are now available on the Government of Canada website. Please see the links below for the...

Update: Aid to Publishers program

Over the past weeks and months, we have heard your frustrations with the delay in the roll-out of this year's Aid to Publishers program - and the impact it has been having on your...

Guidance on Canadian Journalism Labour Tax Credit now available online

The federal government has released guidance for news organizations on the Canadian journalism labour tax credit. The guidance is posted on the Canada Revenue Agency website and includes eligibility criteria for the tax credit and...

News Media Canada announces Local Journalism Initiative host news organizations

News Media Canada has announced that it will fund 105 journalists at 94 host news organizations across Canada under the Government of Canada’s Local Journalism Initiative. News Media Canada’s Local Journalism Initiative (LJI) program will...

Federal finance minister confirms plans to tax digital giants

Finance Minister Bill Morneau has announced plans that the new federal government will move forward with its plans to tax global digital giants. Morneau told reporters the government wants “to make sure digital companies pay...
A VIA Rail Locomotive on the Railroad Tracks

VIA Rail: Newspapers Work for Local Digital Advertising

The Challenge: As one of the most acclaimed advertisers both domestically and internationally in recent years, VIA Rail was seeking a new way to demonstrate its expertise in innovative and responsible strategies for the...

2019 PRESENTATION: Government has a duty to inform Canadians about its programs (PDF)

Government has a duty to inform Canadians about its programs, services, policies and decisions.  Publishing public notices in newspapers is vital to the democratic process of a community.  In most cases the newspaper is also...

Local Newspapers: Engaged and Connected (Fact Sheet)

This new 2019 research, funded by the Department of Canadian Heritage, finds that print newspaper ads are the most effective and engaging form of advertising. This new study was conducted by Totum Research on behalf...

2019 Research: Local Newspapers: Engaged and Connected (Presentation)

This new 2019 research, funded by the Department of Canadian Heritage, finds that print newspaper ads are the most effective and engaging form of advertising. This new study was conducted by Totum Research on behalf...

The Impact of Colour

Does colour in newspaper ads work?  Industry research confirms what most of us already know … colour has a significant impact on newspaper ad noting scores compared to black and white ads. Research on...

Newspapers 24/7: 2019 Edition (PDF and PowerPoint)

Access to digital news platforms has only increased Canadians’ access to news content, and consequently more Canadians than ever are reading newspapers, in print or digital formats. Rather than give up their printed reading habit,...