News Media Canada collects and reports on revenue data for the daily and community newspaper industries. Top line data provides a high-level view of newspaper industry revenues. Data is provided annually for inclusion in the industry report on Net Advertising Volumes.
In 2018, total advertising spending from major reported media accounted for $14.124 billion. Internet advertising continues to climb, placing it in the top ranked media position. Once again, the top three advertising media in 2018 are Internet ($7.6 billion), Television ($3.2 billion) and Newspapers ($1.6 billion). Full details and trending can be viewed in the 2018 report below.
- 2018 Net Advertising Volumes Canada Report
- 2017 Net Advertising Volumes Canada Report
- 2016 Net Advertising Volumes Canada Report
- 2016 Net Advertising Volumes Canada Report – Summary
- 2015 Net Advertising Volumes Canada Report – Summary
- 2015 Net Advertising Volumes Canada Report
- 2014 Net Advertising Volumes Canada Report – Summary
- 2014 Net Advertising Volumes Canada Report
- 2013 Net Advertising Volumes Canada Report
- 2012 Net Advertising Volumes Canada Report
Daily Newspapers
In 2018, daily newspapers reported $946 million in advertising revenue. Print advertising revenue represents the majority at $674 million and the balance is online revenue ($249 million) and mobile revenue ($23 million).
Community Newspapers
In 2018, total advertising revenue for community newspapers was $688 million. Print advertising accounts for the majority of revenue (92%) while online advertising represents 8% at $58 million.
For more information about newspaper revenue, please contact Kelly Levson, Director of Marketing and Research, at klevson@newsmediacanada.ca.