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Newspaper Revenue

News Media Canada collects and reports on revenue data for the daily and community newspaper industries. Top line data provides a high-level view of newspaper industry revenues.

In 2021 newspaper revenue has still not recovered from the impact of COVID-19 with no change from the previous year.  Both daily and community newspapers have seen a delayed return to pre-pandemic revenues for flyers/inserts since 2020. However, daily newspapers have seen a 25% increase in online revenues.

Data is provided annually for inclusion in the industry report on Net Advertising Volumes.  The most recent report is based on 2020 industry data. Total 2020 advertising spending from major reported media accounted for $14.4 billion. Internet advertising continues to climb, placing it in the top ranked media position. The top four advertising media in 2020 are Internet ($9.6 billion), Television ($2.7 billion), Radio ($1.1 billion) and Newspapers ($941 million).

Daily Newspapers

In 2021, daily newspapers reported $541 million in advertising revenue. Print advertising revenue represents the majority at $311 million and the balance is online revenue ($219 million) and mobile revenue ($11 million).

Community Newspapers

In 2021, total advertising revenue for community newspapers was $401 million. Print advertising accounts for the majority of revenue (89%) while online advertising represents 11% at $45 million.

For more information please contact Kelly Levson, Director of Marketing and Research, at klevson@newsmediacanada.ca.