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Newspaper Revenue

News Media Canada collects and reports on revenue data for the daily and community newspaper industries. Top line data provides a high-level view of newspaper industry revenues. Data is provided annually for inclusion in the industry report on Net Advertising Volumes.

In 2020, total advertising spending from major reported media accounted for $14.4 billion. Internet advertising continues to climb, placing it in the top ranked media position. The top four advertising media in 2020 are Internet ($9.6 billion), Television ($2.7 billion), Radio ($1.1 billion) and Newspapers ($941 million).

Daily Newspapers

In 2020, daily newspapers reported $530 million in advertising revenue. Print advertising revenue represents the majority at $341 million and the balance is online revenue ($173 million) and mobile revenue ($16 million).

Community Newspapers

In 2020, total advertising revenue for community newspapers was $411 million. Print advertising accounts for the majority of revenue (89%) while online advertising represents 11% at $46 million.

For more information please contact Kelly Levson, Director of Marketing and Research, at klevson@newsmediacanada.ca.