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Case Studies: The Power of Newspapers

News Media Canada has more than 40 case studies (video and print) in a number of different categories showcasing the strength and effectiveness of newspapers. Case studies are available for different categories, including Automotive, Financial and Telecommunications, as well as for various strategies such as Branding, Targeting and Local Awareness.

For more information, please contact Kelly Levson, Director of Marketing and Research, at klevson@newsmediacanada.ca.

Each case study features a different advertiser and is designed as an easy-to-use, single-page printed handout.

Automotive

Financial

Government

Packaged Goods

Retail

Technology & Telecommunications

Travel & Tourism

Each case study features a different advertiser and is designed as an easy-to-use, single-page printed handout.

Branding

Frequency

Local Awareness

Native Advertising / Sponsored Content

Social Media / Digital

Targeting

These video case studies are available on Newspapers Canada's YouTube channel or by clicking on the links below.