PYMWHYI Local Matters Header image

Supporting local businesses and advertisers just makes sense.

Shopping local means money stays in the community and supports local businesses that create local jobs. Shopping local supports schools, community groups and sports programs.  Spending local lets businesses give back to their community. Digital dollars spent with big tech leave the community and never come back.

Canadians believe supporting small business is important to keep the economy healthy. In good times and bad times, advertisers turn to their local newspapers to sustain and grow their businesses.  Newspapers have an unwavering commitment to serving and supporting their readers and the businesses that sustain those communities.

Local news unites communities. Newspapers are the storytellers of their local communities and focus on stories that showcase the issues that keep communities connected.

Local newspapers deliver engaged audiences in a trusted environment. Nine out ten printed community newspaper readers choose to read for local information that in many cases cannot be found anywhere else.  Newspaper content, editorial or advertising, is more trusted than any other medium.

Presentation and Fact Sheet

Click the download buttons below to access .pdf versions of the 2023 presentation and fact sheet highlighting the importance of local support. A PowerPoint version of the presentation is available to News Media Canada members with speaker notes and the ability to customize with your own local examples.  Email Kelly to request a copy.

Industry Ad Campaigns

News Media Canada has produced a series of house ads to support your LOCAL markets.  Below are links to ad campaigns to download and publish in print and digital platforms.  Source files are provided to create custom sizes.

Editorial Articles

A selection of editorial pieces is also available to help promote awareness of the importance of your local economy.  Click the links below to download editorial to run with credit or use as inspiration.

Click the image to the right to start the slideshow and view some of the examples of local support from newspapers across the country.

Email Kelly your examples to be included.