Supporting local businesses and advertisers just makes sense.
Shopping local means money stays in the community and supports local businesses that create local jobs. Shopping local supports schools, community groups and sports programs. Spending local lets businesses give back to their community. Digital dollars spent with big tech leave the community and never come back.
Canadians believe supporting small business is important to keep the economy healthy. In good times and bad times, advertisers turn to their local newspapers to sustain and grow their businesses. Newspapers have an unwavering commitment to serving and supporting their readers and the businesses that sustain those communities.
Local news unites communities. Newspapers are the storytellers of their local communities and focus on stories that showcase the issues that keep communities connected.
Local newspapers deliver engaged audiences in a trusted environment. Nine out ten printed community newspaper readers choose to read for local information that in many cases cannot be found anywhere else. Newspaper content, editorial or advertising, is more trusted than any other medium.