Industry Ad Campaign

Gen Y and Gen Z read newspapers.

Younger generations are powering a shift in consumption habits, whether it is through print/e-papers, podcasts or smart speakers.

Gen Y (Millennials), born between 1980 and 1995 (age 27-42), account for almost 30% of the adult population now.  And they are also the strongest consumers of news and newspapers – nine out of ten report reading a newspaper on any platform over the course of a week.  Gen Z are between 19-26 years old, and account for a smaller portion of the population (about 10-15%), but they are also strong readers.

These results are based on research released in 2023, part of a national study managed by Totum Research on behalf of News Media Canada.  Online interviews were conducted with 2,755 adults across Canada in November and December 2022.

News Media Canada has produced the house ad below in a variety of print and digital formats for publishers to run in their printed pages, on their websites and on their social media channels.  Click the download buttons below to access ad material.  Feel free to add your own logo or create a custom print size.

If you have questions please contact Kelly Levson, Director of Marketing and Research at klevson@newsmediacanada.ca.

Download print source files (InDesign) or print ready PDFs for the following sizes: 2″x7″, 4″x2″, 5″x5″, 10″x3″ and 10″x7″.

Download digital ad material in the following formats: leaderboard (728×90 pixels), big box (300×250 pixels), mobile (300×50), tall block (300×600) and billboard (970×250).  Link ads to your own media kit or www.championthetruth.ca.

Download social media images for Facebook, Instagram and Twitter.  Don’t forget to tag @NewsMediaCanada in your posts