You’re in good hands.

Industry Ad Campaign

Every day, champions across the country stand up for their communities, raise their hands to ask the tough questions and uncover the truth. Celebrate the power of words and local homegrown news.

Developed as part of the 2023 National Newspaper Week program, this campaign celebrates local champions who use the power of their words to keep their communities connected and informed.

News Media Canada has produced this campaign for publishers to use throughout the year.  Feel free to run the ads as often as you wish.

Click on the DOWNLOAD buttons below to access print, digital and social material. To create a custom size or add your own logo, download the source files.

You’re in good hands.

Advertising Material

Download print PDFs and source files (InDesign) for all sizes (10″x15″, 10″x7″, 10″x3″, 5″x5″). Use source files to custom size to your specs or add your own logo.

Download small space/filler ads in the following sizes: 2×15, 3×60, 4×10, 4×15, 4×40.

Download digital material (.gif and Photoshop) for the following formats: Big Box (300×250), Billboard (970×250), Leaderboard (728×90), Mobile (300×50), and Tall Block (300×600).  Link to

Download images sized for Facebook and Instagram.  Celebrate and showcase your own local champions and promote your publication in the caption. Don’t forget to include the URL and tag @NewsMediaCanada.

Editorial Material

Support the ad material with an editorial feature reminding your readers about the importance of credible news and information.  Click the links below to download matte stories and royalty-free photography.

Download editorial matte stories, op-eds and royalty-free photography to pair with industry ads to create your own feature page.

If you have any questions, please contact Kelly Levson, Director of Marketing and Research at

Government of Canada

This project is funded in part by the Government of Canada.