Banner - National Newspaper Week 2020
Canada's News Media. Champion the Truth. National Newspaper Week. October 4-10, 2020

Newspaper journalism—both local and national—is critically important, especially in the reality in which we live.
From October 4 to 10, 2020, almost 400 news media publishers across Canada celebrated National Newspaper Week.

National Newspaper Week (NNW) is designed to recognize the role that newspapers and their sites play in providing Canadians with credible, factual news and spotlight why news media continues to be a trusted source of information that is critical to our democracy.

In fact, nine in 10 Canadians (88%) read newspapers each week across Canada – either in print or digital format. National Newspaper Week is also a chance to reflect on the essential service newspapers provide with diverse, local, original content that cannot be found anywhere else. The theme of the 2020 campaign is “Canada’s News Media. Champion the Truth”.

Newspaper publishers across Canada celebrated National Newspaper Week with a print and digital advertising campaign, special features, local events and more.  News Media Canada, the association that represents the Canadian news media industry, partnered with headline-grabbing Canadian designer, Hayley Elsaesser, to create a unique celebration opportunity this year.

Champion the Truth Capsule Collection

Logo - Hayley Elasesser

To celebrate this year’s National Newspaper Week and give Canadians the chance to wear their support on their sleeve, News Media Canada has partnered with iconic Canadian fashion designer Hayley Elsaesser to launch a limited-edition capsule collection.

The Champion the Truth capsule collection is a celebration and recognition of the essential service newspapers provide by delivering credible, diverse, local and original journalism in Canada.

The collection is inspired by Hayley’s Opa (grandfather) who was the proud owner and publisher of a local newspaper in British Columbia. Each item is emblazoned with the words “news” and “truth” in various languages spoken across Canada, and features her iconic mouthy print design. The overall  collection highlights the strength of Canada’s diversity, and reflects on the important role newspapers play in providing credible, factual reporting and a voice for local communities across the country, keeping them connected to what matters most.

To support Canadian journalism, all proceeds from the sales of the Champion the Truth capsule collection will be donated to Canadian Journalists for Free Expression (CJFE). Learn more about CJFE at

Champion The Truth And Show Your Support

You can help Champion the Truth and show your support for National Newspaper Week by posting on your social media channels. You can increase awareness for this year’s campaign by using the hashtags #ChampionTheTruth and #NationalNewspaperWeek, while also highlighting the critical role that newspapers play in providing trusted and credible information to people around the country.

You can also download the National Newspaper Week official Zoom virtual background (click the image to the right) for a fun way to spread the word.

Champion the Truth - Zoom Background

Follow News Media Canada on social media to see how publishers are celebrating across the country.
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Hayleys Collection - black design

Are you a publisher?

For more information, please contact Kelly Levson, Director of Marketing and Research, at