NEWSPAPERS MATTER

#NowMoreThanEver

October 6 - 12, 2019

Newspaper journalism—both local and national—is critically important, especially in the reality in which we live.
From October 6 to 12, 2019, newspapers across Canada will celebrate National Newspaper Week.

The 2019 National Newspaper Week (NNW) program is a mass awareness campaign, designed to recognize the role that newspapers play in providing Canadians with credible, factual news and spotlight why newspapers continue to be a trusted source of information that is critical to our democracy.  The fact that Canadians are concerned about fake news and disinformation reinforces the need for media literacy.

The 2019 federal election has heightened concerns around fake news and reinforced the critical role that newspapers play.  Research from CIRA has found that 70 per cent of Canadians are concerned that fake news could impact the outcome of the federal election.  The goal for National Newspaper Week is to ensure Canadians understand and appreciate the critical role that newspapers play in our democracy and in providing us with trusted, credible information.

News Media Canada will spearhead a program to recognize the role that newspapers play in providing Canadians with credible, factual news.  Building on the success of last year’s Newspapers MatterNow More Than Ever program, new ad material has been created for a consumer campaign, which will be supported by a social media influencer program and a media relations outreach program.

For more information, please contact Kelly Levson, Director of Marketing and Research, at klevson@newsmediacanada.ca.