New in 2016
Newspapers Canada continues to measure newspaper readership across different platforms and by time of day. The most recent research was conducted in January 2016 and confirms the continued strength of newspaper readership.
- Total readership is strong and stable. Nine out of ten adults (87%) read newspapers on any platform.
- All platforms (print, desktop/laptop, phone and tablet) continue to be used across demographics to access newspaper content.
- Cross-platform newspaper readership demonstrates Canadians’ interest in news and continued trust in newspaper brands to deliver this.
- More Canadians are embracing technology to read newspaper content, and they are doing this while still reading in print. In fact, more than a quarter of adults report reading newspaper content on all four platforms weekly.
- Print readership peaks at breakfast and continues to lead all platforms in total weekly readership.
- More than half of Canadians report newspaper readership on a desktop/laptop.
- Phone readership has shown the most growth and is the second-most popular platform among all Canadian adults.
- Newspaper readership on the tablet is strongest in the evening after dinner.
Newspapers continue to be accessed by Canadians across all platforms. They read print but they also use their computers, tablets and phones to connect with content they trust.
- John Hinds, Chief Executive Officer, Newspapers Canada
For more information, contact Kelly Levson, Director of Marketing and Research, at email@example.com.