News Media Canada continues to measure newspaper readership across different platforms and by time of day. The most recent research was conducted in December 2016 and confirms the continued strength of newspaper readership.
- Total readership is strong and stable. Almost nine out of ten adults (85%) read newspapers on any platform.
- All platforms (print, desktop/laptop, phone and tablet) continue to be used across demographics to access newspaper content.
- Cross-platform newspaper readership demonstrates Canadians’ interest in news and continued trust in newspaper brands.
- More Canadians are embracing technology to read newspaper content, and they are doing this while still reading in print. In fact, three out of ten adults (30%) report reading newspaper content on all four platforms weekly.
- Print readership remains strong in the morning as well as the evening. Boomers continue to drive print readership.
- More than half of Canadians (55%) report newspaper readership on a desktop/laptop.
- Reading newspaper content on phones is constant throughout the day. Phone readership has grown significantly from 38% in 2011 to 59% in 2017.
- The tablet is an evening device for accessing newspaper content.
Newspapers continue to be accessed by Canadians across all platforms. They read print but they also use their computers, tablets and phones to connect with content they trust.
- John Hinds, Chief Executive Officer, News Media Canada
For more information, contact Kelly Levson, Director of Marketing and Research, at firstname.lastname@example.org.