Highlights of this study:
Total readership is strong and stable.
Nine out of ten adults (88%) read newspapers, in either print or digital format, at least once a week—a three per cent increase from the inaugural study, which was conducted in 2012.
Newspaper readership is truly multi-platform.
The 2019 report found that 83% of newspaper readers are accessing at least some of their newspaper content online. Interestingly, however, the majority of these readers are using that digital content to supplement—not replace—readership of a print edition of the newspaper.
In total, more than half (52%) of newspaper readers access newspaper content from both print and online sources.
All platforms (print, desktop/laptop computer, phone and tablet) continue to be used across demographics to access newspaper content. Most print reading happens early in the day, while digital reading is more consistent from morning to night.
The research specifically looked at the newspaper reading habits of younger Canadians. 88% of Millennials read newspapers weekly, accessing newspaper content primarily through their mobile phones.
Given heightened levels of global mistrust, we’re seeing a clear and continued affinity for the reliable reporting that newspapers provide. Newspapers continue to be the go-to source for credible, trusted and independent news, in both print and digital formats.
– Bob Cox, Chair, News Media Canada
About the study:
This is the seventh Newspapers 24/7 study released since 2012. This study was designed to explore how Canadians read daily and community newspaper content, on different platforms and at different times during the day. Since the first study there have been shifts in reading by platform but one thing has not changed: Canadians continue to access newspaper content across all the various platforms. In 2012, 85% of Canadians reported that they read newspapers on any platform, over the course of a week and in 2019 that number has climbed to 88%.
The 2019 study was conducted in February 2019 across all provinces, in English and French and consists of 800 online interviews. Results from previous studies are available below.
For more information, contact Kelly Levson, Director of Marketing and Research, at firstname.lastname@example.org.