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Support Local with Advertise Local House Ads

News Media Canada is pleased to provide a NEW series of ads for newspapers to download and publish in their print and digital editions.

This new set of house ads is designed to encourage readers to shop local and support the advertisers that support their local newspaper and local economy.  The COVID-19 pandemic has put stress on small local businesses and encouraging your community to shop locally is critical to their survival.

Three quarters of newspaper readers (74%) believe it is important to support the advertisers in their local newspapers.

The COVID-19 pandemic has put a lot of stress on small/independent business. Statistics from the Canadian Federation of Independent Business (CFIB) show that supporting local is critical to small business survival, now more than ever. Almost nine in ten (86%) business owners surveyed by CFIB feel that making an extra effort to shop local this year is critical to small business survival.  Data from the CFIB collected by Maru/Matchbox also shows that 95% of Canadians believe supporting small businesses is important in keeping the economy healthy.

The role that local advertisers play is more important than ever to keep communities and businesses thriving.

Click on the DOWNLOAD buttons below to access print and digital ad material. To create a custom size, download the source files below.  Some sizes allow space to add an additional logo (your own or an advertiser you want to spotlight).

If you have any questions, please contact Kelly Levson, Director of Marketing and Research, at klevson@newsmediacanada.ca.

Campaign #1: Shop Local Save Local

Download print PDFs or source files (InDesign) for all sizes (colour/b&w). Includes 2″x7″, 4″x2″, 5″x5″, 10″x3″ and 10″x7″ sizes.

Download social media images for Facebook, Instagram, Twitter and LinkedIn.  Use #AdvertiseLocal and #ShopLocal in your posts and tag @NewsMediaCanada.

Download digital material (.gif and Photoshop) for the leaderboard, mobile and big box formats.  Link to a local advertiser directory, a “shop local” page on your site or an advertiser you want to spotlight.

Campaign #2: Put Your Money Where Your House Is

Download print PDFs or source files (InDesign) for all sizes (colour/b&w). Includes 2″x7″, 4″x2″, 5″x5″, 10″x3″ and 10″x7″ sizes.

Download social media images for Facebook, Instagram, Twitter and LinkedIn.  Use #AdvertiseLocal and #ShopLocal in your posts and tag @NewsMediaCanada.

Download digital material (.gif and Photoshop) for the leaderboard, mobile and big box formats. Link to a local advertiser directory, a “shop local” page on your site or an advertiser you want to spotlight.