News Media Canada members can now access innovative sales certification courses at special discounted rates, thanks to our partnership with Local Media Association (LMA).

Courses have been designed by LMA in partnership with industry and training professionals. Suitable for both new and veteran newspaper sales personnel, these on-demand courses allow staff to learn at their own pace in the office or at home.

Three courses are available:

Basic Fundamentals of Sales Certification Course

This course consists of eight modules (self-paced video and assessment) that prepare an advertising sales professional to successfully present effective advertising solutions that drive client value and generate measurable sales results.

Advanced Digital Sales Certification Course

This course will prepare an advertising sales professional to present successful and effective advertising solutions that drive client-value and generate measurable sales results. Consists of 32 training modules, divided into six segments, taken at the participant's own pace.

SMB Digital Revenue Acceleration Workshop

LMA now offers a turnkey solution to conducting digital marketing workshops to SMBs in your local markets with the SMB Revenue Acceleration Workshop. A trainer will work with you to build customized, audience advertising bundles, appropriate for your market and products.

To receive reduced pricing, select the “Media Association Partner” rate when registering for any of the above courses.

For more information about the LMA Sales Certification Program, visit the Training page of the LMA website, or contact us at services@newsmediacanada.ca.