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Industry Campaigns

Welcome to the industry ad campaigns page. These campaigns are designed for member newspapers to promote the news media industry. Ad material is available for use in print, digital and social platforms – at no charge. Publishers are welcome to use their own logo in place of, or in conjunction, with existing logos.

Review the different campaigns below and download material from any or all of them. Feel free to run the ads as often as you wish. To access the downloads, simply click on the links below. Ad creative piece has been designed in several different standard sizes but source files are available to customize sizes to fit your specs.

If you have any questions about the campaign, please contact Kelly Levson, Director of Marketing and Research, at klevson@newsmediacanada.ca.

Newspapers 24/7: 2022

Great conversations don’t start themselves. Local news is all around us and powers our conversation in all types of settings with reliable stories and information.

Nine out of ten adults (86%) read newspapers, in print and digital formats, at least once a week.  Despite a multitude of media options and digital distractions, readers still turn to traditional news sources.

News Media Canada has produced this new ad campaign for members to start a conversation with their readers.  Click here to view and download ad material for print, digital and social.

Social Media Showcase

Share images of some of News Media Canada’s industry promotion campaigns to showcase the strengths of newspapers and news media sites.

Download images sized specifically for social media platforms (Facebook, Instagram) and browse suggested captions and hashtags.

Click here to view available material.

Millennials Read Newspapers 2021

In 2020, the strongest group of readers was Millennials, adults born between 1982 and 1999 (21 to 38 years old); 90% of Millennials read newspapers weekly, in print or digital formats.

News Media Canada has produced two new house ads to download and run as house ads in your printed pages, on your website, or on your social media channels.

Click here to choose from a variety of print ad sizes or download the InDesign source files to create your own custom size. Add your own logo to customize the ad for your paper.  Digital ads can be linked to your own media kit or www.championthetruth.ca.

Ten Tweetable Truths 2021

Share any or all of the Ten Tweetable Truths with your readers in print or digital ads.  Each “truth” has been designed in a variety of formats and can be used on their own or in combination with each other.

Choose from a variety of print  ad sizes or download the InDesign source files to create your own custom size. Add your own logo to customize the ad for your paper.  Digital ads can be linked to www.championthetruth.ca to give readers access to more Tweetable truths.


Advertise Local 2021

Encourage your readers to shop local and support the advertisers that support their local newspaper and local economy. The COVID-19 pandemic has put stress on small local businesses and encouraging your community to shop locally is critical to their survival. Three quarters of newspaper readers believe it is important to support the advertisers in their local newspapers.

Choose from two creative executions in a variety of print  ad sizes or download the InDesign source files to create your own custom size. Digital material is also available.  Add your own logo or replace the News Media Canada logo to customize the ad for your paper.

Local Matters 2021

Engage your readers to help support local businesses and your community with this Local Matters house ad. Choose from a variety of ad sizes or download the InDesign source files to create your own custom size. Add your own logo or replace the News Media Canada logo to customize the ad for your paper.

Champion The Truth (National Newspaper Week 2019)

Promote the power of newspapers with this industry campaign based on the 2019 National Newspaper Week ads and updated with our Champion The Truth tagline. Choose from three different executions in a variety of print sizes as well as digital ads.