Telus: Demonstrating Brand Message

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The Challenge: Telus wanted to showcase to consumers the benefits of its Optik brand service packages for TV and Internet (which allow remote recording).

The Objective: Telus’s Optik packages need to be presented as a bold cutting edge solution to reinforce the brand’s place in the market. Furthermore the communication needs to draw in consumers, detail the offer as well as provide contact information (e.g. website, phone number).

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