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Research: Digital ad spending continues to grow globally

Ad spending continues to grow globally, with  digital driving most of the growth.  According to eMarketer, worldwide digital ad spending will account for about half...

Why print is the new digital

In a new blog post at INMA, Stuart Howie, a former editorial director with Fairfax Media in Australia explains why print still matters. 1. Print =...

The tablet boom is over, new research shows

Apple’s release of the first iPad in 2010 kickstarted the rise of the tablet, a format that many companies had tinkered with before, but none had...

Quality online environments help advertiser engagement

New research from Newsworks and GroupM reveals that quality online environments, such as those created by news organizations, have a positive impact on multiple...

Newspaper ads are most read across multiple categories

Recent research from early 2018 proves that ads in newspapers are read more than social media and search engines. Two thirds of printed newspaper readers...

Google’s ad revenue soars in second quarter

Google saw an increase in revenues this year, according to a second-quarter earnings report from parent company Alphabet Investor Relations. Revenues for Google properties were...

Local Newspapers: Trusted and True presentation (PDF and PPT)

Nine in ten Canadians (88%) read newspapers each week across Canada, on different platforms at different times of day. Local newspapers are a trusted source...

Local Newspapers: Trusted and True – Fact Sheet: Media Exposure and...

On a daily basis, Canadians are surrounded by media, bombarded by thousands of brand messages daily on an increasing number of traditional and digital platforms....

Local Newspapers: Trusted and True – Fact Sheet: Why Do Newspapers...

What drives Canadians to read community newspapers in both printed and digital platforms? The main reason continues to be that the local newspaper has something that...

La Presse accelerates its transformation, positioning itself as a leading...

La Presse is undertaking a complete overhaul of its advertising services with the implementation of a cutting-edge back-end infrastructure, optimizing and unifying access to...