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Digital / Online / Mobile

La Presse accelerates its transformation, positioning itself as a leading...

La Presse is undertaking a complete overhaul of its advertising services with the implementation of a cutting-edge back-end infrastructure, optimizing and unifying access to...

Research shows mobile advertising is booming

One of the golden rules of advertising is that money follows eyeballs. And since people are looking at their smartphones pretty much all the...

Newspaper readership varies by platform

A new video from News Media Canada highlights results from 2018 research about how newspaper readership varies by platform. This year's results found that nine out of ten Canadians...

Newspaper readership varies by platform

New research from News Media Canada confirms that 88% of Canadians read a newspaper on any platform (print/digital) each week.  A new fact sheet...

Google and Facebook continue to dominate the Canadian digital advertising market

Facebook and Google combined account for an estimated 72% of the $5.5 billion Internet advertising market in Canada in 2016.  Internet advertising revenues continue...

Facebook’s Zuckerberg appears before Congress

For two days this past week, Facebook's CEO Mark Zuckerberg appeared before U.S. Congress. Once key takeaway from these hearings was that the regulation of...

How an integrated media campaign boosted sales with one car manufacturer

For Bob Redinger, president and general manager of Mississauga’s Ready Honda, maintaining the relevance of the company’s marketing efforts has always been top of...

Canadians trust the news media more than government

An Ipsos study released last year found that 77% of Canadian adults believe news reports from the news media more than reports from the government (23%). ...

Star Metro brand officially hits the streets

Today marks the official launch of the new re-branded StarMetro publications in five Canadian cities - Vancouver, Toronto, Halifax, Calgary, and Edmonton. Torstar Corp. announced...

Did you notice? Facebook took out a full page newspaper ad...

Facebook founder and chief executive Mark Zuckerberg apologized for “a breach of trust” in advertisements placed in newspapers, including the New York Times, Washington...