Tag: Digital / Online / Mobile
Cross-platform readership consistent across generations, research shows
Data from the 2021 Spring Vividata study (released May 12, 2021) confirms consistent print/digital cross-platform reading habits across generations. In the major markets measured,...
Newspaper media reach all target groups during COVID-19
Research conducted in November 2020 by Totum Research confirms that newspaper readership is strong, reporting that 87% of adults 18+ read newspaper content weekly...
Google and Facebook control the internet advertising market in Canada
Google and Facebook continue to dominate the $8.8 billion internet advertising market in Canada. In 2019, for example, their combined share of the online...
Industry campaign: If Parliament doesn’t deliver, local news dies
News Media Canada has new creative elements to help you support the Levelling the Digital Playing Field initiative.
Publishers are encouraged to run this new...
Millennials turn to traditional media to supplement digital content
New research from MTM’s latest report finds that traditional media still plays a big role with Millennials. Specifically, their research finds that Millennials are supplementing...
2020 data shows highest digital ad spend in four years
The COVID-19 pandemic has played a large part in accelerating digital ad spend and digital revenue growth in the past year.
According to data from...
News media websites foster brand trust and safety
A new research study from UK-based Reach Solutions demonstrates that trusted news sites play an important role in providing a safe environment where the public can consume content...
Arc Publishing integrates Sophi.io, bringing publishers new analytics and automation option
Arc Publishing and Sophi.io have announced the integration of Sophi, The Globe and Mail’s suite of automation and predictive analytics solutions. These native integrations will...
Local newspapers develop new subscription options
Six daily news publications owned by les co-ops de l’information in Québec and Ontario recently introduced their first digital subscription packages after the pandemic...
How Sing Tao’s digital evolution brought e-commerce success
Media in Canada has published an article that examines how Chinese-language newspaper Sing Tao has developed a successful new e-commerce platform called Sing Club.
Sing...