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Now is the time to continue brand building: research

Advertising in tough economic times and slowdowns may seem counter intuitive, but those that pull their advertising in the short term may find that...

Audience attitude survey identifies most trust news brands: Vividata research

In a recent INMA blog post, we find that Vividata research provides an opportunity to segment and examine newspaper audiences based on more than...

Proving Newspaper Media Works For Vehicle Advertising

The Challenge: A vehicle advertiser wanted to launch a new and innovative vehicle. This initiative would help it reinvigorate its well-established, high awareness brand. The...

Jalna: Newspapers Enhance TV

The Challenge: Jalna competes with around 20 other brands in the yogurt category. While most brands compete on taste and creaminess, Jalna is positioned...

McDonald’s: Brand-Building Campaign

The Challenge: McDonald’s sells not just one food product but many different ones. As well, they always have new products and price offers that...

ING Direct: Newspapers Work for Financial

The Challenge: ING Direct’s financial services communication had historically focused on high-interest savings accounts. It had successfully delivered its message using its long-time spokesperson...

WIND Mobile: Newspapers Work for Launches

The Challenge: A new and unknown player, WIND Mobile, owned by Globalive Holdings, was launching into the wireless carrier marketplace in Canada. It needed...

Corona: Newspapers in Print and Online

The Challenge: Corona Extra and Corona Light wanted to stand out from all other beers and build maximum awareness at the beginning of the...

Discover Saint John: Proving Newspapers Work in Print and Online

The Challenge: Trampoline Branding provides strategic and creative solutions to its advertising clients. One of these clients, Discover Saint John, was faced with the...

Cineplex SCENE Card: The Right Audience at the Right Time

The Challenge: SCENE, the Scotiabank-Cineplex loyalty program, wanted to add value to the plan for its members while also attracting new members with a...